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Digital Marketing Methodologies

July 15, 2014

What are the different Digital Marketing methodologies?

Digital Marketing Methodologies are so pervasive that consumers have access to information any time and any place they want it.  Digital media is an ever-growing source of entertainment, news and social interaction. Consumers are now exposed not just to what the company says about your brand, but what the media, friends, relatives, peers, etc are saying as well.  People want brands they can trust, companies that know them, communications that are personalized and relevant and services which tailor to their needs and preferences. It’s not enough to just know your customers, you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and predict, coordinate with customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in all kinds of interactions. Digital marketing methods are faster, more practical and versatile than the old traditional ones. Some of the most common types of digital marketing methodologies are:

Website (SEO Content) –

SEO content is any content created with a goal of attracting search engine traffic. For more information – http://www.wordstream.com/blog/ws/2012/01/17/seo-content-beginners-guide

Blogs

A Blog is the most commonly used form of digital marketing methodology, that  is a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. For example –  http://www.liveyourdream.org/yourdream.html?gclid=Cj0KEQjw_42eBRDHqcG1psmtneEBEiQAWPL8WB8FMrCJVvBUd83rlk7I13ulijSao2iDIr0x87IJRvcaAleZ8P8HAQ

Internet banner ads

They are a form of advertising on the world wide web delivered by an ad server. How to create them – https://support.google.com/webdesigner/answer/3261498?hl=en

Online video content

Engaging the data through video files, audio files where in the content is relevant and fresh. Some of the best video streaming sites are – http://www.techsupportalert.com/5-Best-Free-Video-Streaming-Sites.htm

Pay-per-click advertising

It is an paid form of digital marketing methodology which is used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked. To learn more – http://www.wordstream.com/ppc

Email Marketing

The most efficient way to stay connected with your clients while also promoting your business. It is an easy and a quick way to reach the target markets. 10 best examples of email marketing are –  http://blog.hubspot.com/marketing/email-marketing-examples-list

Social Media Marketing (Facebook, LinkedIn, Twitter, Pint rest, (G+,etc)

It is the process of gaining website traffic or attention through social media sites. Some of the best social media campaigns are – http://www.postano.com/blog/13-best-social-media-campaigns-of-2013

Mobile marketing

This is one of those marketing methodologies which can be done through a phone, that too a smart phone. They can provide customers personalized information that promotes goods services and ideas. Some of the types of mobile marketing are – http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/   Today, companies reach consumers with targeted marketing — placing ads based on your web searches, the content of the G mail messages, or the purchasing history. Every time you log into a site like Amazon, the recommendations you see are based not only on your purchase history and items one has viewed.