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The music industry is a tough business so this blog was made to help you apply some helpful music industry tips in order to accomplish whatever goal you set in place. If you want to break into the music business, I have discovered some ways to become more relevant in the music industry. First all, you will need to create a list of friends, family, and prospective audience members or fans. People who love music are a must! even if they don’t like your music. After compiling your list, send out regular email blasts to let your friends know about your shows, special events, and insider parties. This is a great way to connect with your friends and fans alike by showing them your up to date agenda and including them in your musical journey. Most people appreciate being connected to you, although some will not be so happy. It’s o.k. consistency is key and it’s a sure fire way to expand your music fan base. Music industry tips are not easy to come by. Most of the tips i’m giving you come from hard core experience. Engaging your audience is so important. When you engage your fans, they and you will be excited about your future projects and you will create a win win situation where it will be equally beneficial. You will gain organic followers and fans by implementing these fundamental music industry tips. Of course not all artists are the same.In fact, each artist is very different. But by setting goals and listening to your inner voice you can set yourself apart. The first step is to establish a concrete goal. The Huffington post has a great 10 step guide to making it in the music industry and is one of my favorite go to lists. http://webcache.googleusercontent.com/search?q=cache:wO4TelWKGVsJ:www.huffingtonpost.com/kellee-maize/how-i-made-it-in-the-musi_b_5024003.html+&cd=2&hl=en&ct=clnk&gl=us You have to decide if it’s more important for you to have organic followers, do more local shows,live events, or just be behind the scenes in the music business. Whatever it is, make sure it’s what you want to do. Once you establish your game plan, it should include these three main points. The first music industry tip in increasing your fan base is to make sure you are very clear about your goal. Establishing your ultimate “Goal” is however your desired outcome. Music business 101 is an important read. http://blog.sonicbids.com/topic/music-business-101 The second step is the lengthiest part, and also what I call “The Process”. And last but not least, is the “Execution”. SonicBids is an excellent website for DIY artists who want to know about music industry career advice. This article in particular is great a great read on how to establish a concrete goal. http://blog.sonicbids.com/how-to-set-realistic-goals-for-your-music-career-in-2015. The process is how you plan to go about obtaining your goal. This should include applicable music industry tips on increasing your fan base. Your goal is a series of little steps, I call baby steps. Start by adding your tasks into small manageable tasks to build a solid foundation. Place emphasis on building your fan base by socially connecting with your fans. Post frequently about the new things you are doing to obtain your musical goals. Try new things like adding a time limited “free download” button to one of your songs and pass out flyers with your name on it to get new music lovers to follow you and love your music. Youtube and Vevo are excellent tools for showing your fans and potential fans what to expect. Chances are, you will increase your fan base with your Youtube videos because they span the world and are long standing. International recognition is very possible with Youtube and Vevo unlike an artists that does only local shows. So it’s o.k. to expand your horizons. Youtube is instrumental in developing a loyal fanbase. Ni un intended. lol “Replay” was one of my first music videos but by the second or third video, I got better as you will too. These things take time so make sure you develop a strong team working with you. http://www.vevo.com/watch/kenya-music/Replay/QMGR31403268 You should post to Twitter daily, Google +, Facebook (your Facebook fan page should already be established), LinkedIn, Instagram, your personal website,blog,etc. Kenya Music   http://www.hostbaby.com is a great site developed for artists who can build their own website. I built mine with little to no help and i’m not that tech savvy so you can do it too. www.KenyaMusic360.com  is a small example of mine. http://www.kenyamusic360.com. Branding yourself is what it’s about. Establish your unique sound. Branding is a way for you to communicate to your audience who you are and what you do creatively to give back to them. Remember it’s a mutually fulfilling relationship.This is what sets you apart from your competition. This is an informative article written by a coaching strategists that offers great insight on music industry tips on increasing your fan base. http://astridbaumgardner.com/articles/19-personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience.Team up with music industry leaders such as Spotify to establish your brand. play=true&utm_source=open.spotify.com&utm_medium=open These are great music industry tips to increase your fan base on a continuous basis. When you engage with your fans, it excites your fans and in turn gives you motivation and determination to give them more. This has proven results for myself when climbing the charts on Reverbnation.com.  This is a great music website tool used to showcase your music and connect with other artists worldwide. You can find other artists in your music genre and also compare your stats to other artists in your own are and genre of music as well. Besides, Reverbnation is fun! https://www.reverbnation.com/kenyamusic. These are key tools essential to achieve your personal music goals. Frequent, music events about the music industry, i.e. ASCAP/BMI conventions. http://www.ascap.com. I’m assuming you already know about ASCAP and BMI, if not, take time to read about them. These are sites every artist should know. Treat your music career like a business because it is. Conventions are a great way for connecting with industry professionals,mentors, and experienced individuals who know the music business. you should listen to them when they know what their talking about. You also want to get a really credible music attorney to review all of your contracts, offers, licensing deals, etc. You should always educate yourself by reading about music industry tips on increasing your fan base and the industry in general. These are sites every artist should know. Treat your music career like a business because it is. As a matter of fact, it’s the most important part to your music career. Your money will increase along with your shows, followers, fans and cd sales. With this strategy at hand you will accomplish your goals!  The “Execution” is the part where your hard work pays off. It’s the happy phase. So now it’s time to make your debut.  
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If one is lucky enough to be employed by a large company, with a staff of graphic designers, and a staff of IT experts, chances are you’ll find yourself as a one person social media marketing department, graphic designer, photoshop technician, and web master. Basically, you’ll be the content generator, provider, and distributor. These are very different hats to wear, each needing an above basic level of expertise. Content is the lifeblood; generating content is the easiest part, just have an idea, (light bulb over the head!). Then it becomes how to execute the idea, which is probably the hardest, messiest, and most frustrating section of the equation. Depending on your or your client’s needs, the idea will involve a couple of graphic computer programs. Which ones? Knowing how to create web pages,animate logos, and objects, how to import YouTube and GoogleMaps, into a web design, manipulate photo images, import music or sound effects will likely be necessary. Daunting as it is to actually produce the content, possibly the hardest part of a project is integrating all the ideas and suggestions offered. Knowing if the idea will be easy to integrate, or even be a worthy suggestion, while staying on budget, and targeted release date, will keep one focused. Producing social media content is much more involved than a 140 character tweet, and it may be a good idea to take a look at how to create and execute good content.
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Holiday and Seasonal Shopping

    Tis the Season of holiday and seasonal shopping. We all  have been here before, year after year. It seems as though the days following Halloween are the days when stores start changing their windows and mannequins to welcome the seasonal changes. Marketers will be taking part in email blasts, Facebook, Instegram, and other media platforms to highlight their sales! Grocery stores will be showcasing those Thanksgiving holiday must haves and department stores will be rolling out the sales- all gearing up for the lovely holiday and seasonal shopping extravaganza. Not only are consumers digesting these sales and products being thrown at them in person, they’re also being inundated with ads on their social media outlets. What amazes me is that every year, stores move the holiday and seasonal shopping season early. Am I seeing things? I feel like when it’s right after Labor Day, Halloween decorations and perhaps a little small sighting of Thanksgiving AND Xmas decorations appear.  Consumer purchasing is  high during the holiday season, thanks to ads being planted on our social media. Social media influences consumer buying decisions, no doubt.  From toys, to clothing, to gadgets, to electronics, many consumers will be ready and willing to purchase during the holiday season. All these things and more will be in consumers’ news feeds and plastered all over their TV screens. A gift here, a gift there, this is what marketers are focusing on and influencing consumers to spend their loverly dollars on their products. I don’t know about you, but I’m almost certain, in the near future, we’ll be seeing these decorations all year long. What about all year on our social media outlets?!  Holiday ads all year? This can’t be the case! Then it will be holiday and seasonal shopping everyday!     Seasonal Shopping Season
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Legal Photocopy Service and 2013 Hipaa Law Confluence:

Legal Photocopy Service industry provides a vital part in the 2013 Hipaa Law implementation as it became apparent that this was going to change the way Doctors, HealthCare Facilities and the Legal Industry produce, store and request medical records. Younger Doctors’ in private practice approaching it for the most part as a cost of doing business, Doctors’ who have been in practice about twenty years were ambivalent unsure as to how they want to approach it so some joined HMO’s like Kaiser or Sutter while Doctors close to retirement for the most part either sped up their retirement or just didn’t implement it. For MedRec the marketing strategy became how we can reach Doctors and Medical Groups via tradition ways and different social platforms that were willing to offset some of the cost going electronic by partnering with someone in the Legal Photocopy industry like MedRec and also in doing so becoming their custodian of their medical records. For MedRec to achieve this, we first had to determine what social platforms are they most likely to be found and when are they most active present. Our initial conclusion determined that Linkedin and Facebook were the most used platforms, and this could be attributed to the sensitive nature of what they do so they mainly used the platform as faces of their practice. Legal photocopy for attorneys is also another market for Photocopy service and like Doctors and Medical Groups, they also will be affected by the new Hipaa Law so reaching them and sharing knowledge with them was also important and here again their preferable social media platforms were Linkedin and Facebook with a handful that blogs periodically. MedRec overall social media strategy is to inform these two markets of our knowledge of the changes in the Legal Photocopy Industry and by doing so build brand awareness as we believe if we build brand awareness that will in turn drive traffic to our website. The ultimate goal here is sales but not just sales but repeat sales and we believe if we build brand awareness and brand recognition by blogging and twitting about industry news that will be some form brand recognition which is part of our initial overall social media strategy.  
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Social Media Branding is Crucial 

  Lifestyle and Social Media Bytes, By Mo What is social media branding? And is it important? In today’s social media society we are one big connected family. What does your social media branding say about you, what do people say about you when you are not in the room and how are you going to find your voice and stay relevant in all this social noise? As you get out there and use social media to market yourself to the world you must be highly aware of your brand and what it means to your clients, fans, guest and suitors. If you are marketing to the millennials you better make sure all of your correspondence is mobile mobile mobile, because that is most definitely were they are, actually we are all pretty much mobile these days. When talking about brand you first must understand what does brand mean. The term is being thrown around more and more nowadays. As we think about the term “Brand”, what does it mean to you? A brand is not design, logo or trademark. It’s actually a feeling or perception. When you think of your favorite product or even a person, the feeling or perception that you feel is their brand. When you think about Nike, Gucci, Palmolive, Dove or even your favorite actor we have a certain impression about these products or person. As you get out there to represent yourself and/or your product, make sure your image and reputation is represented well. As you think about your social media branding you must think about how you want to be perceived. The brands that I mentioned earlier have taken years to get to where they are today and have done a great job at maintaining their status. As we build brands today, especially on social media, we must stay true, consistent, transparent and authentic. Remember, everything you do make up your brand. The way you talk and act. Your views, beliefs and personality. You can spend a lifetime building a strong brand and it can be tarnished overnight. As we navigate through this new normal world of social media, know all are watching and taking note. What does your brand say about you! Social Media Branding Hub and Spoke Model    
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When Electronic Medical Records was introduced in 2013, mandated for 2014 with penalty going into place in 2015, the Legal Photocopy industry was affected as it became apparent that this was going to change the way Doctors, HealthCare Facilities and the Legal Industry produce, store and request medical records. Younger Doctors’ in private practice approaching it for the most part as a cost of doing business, Doctors’ who have been in practice about twenty years were ambivalent unsure as to how they want to approach it so some joined HMO’s like Kaiser or Sutter while Doctors close to retirement for the most part either sped up their retirement or just didn’t implement it. For MedRec the marketing strategy became how we can reach Doctors and Medical Groups via tradition ways and different social platforms that were willing to offset some of the cost going electronic by partnering with someone in the Legal Photocopy industry like MedRec and also in doing so becoming their custodian of their medical records. For MedRec to achieve this, we first had to determine what social platforms are they most likely to be found and when are they most active present. Our initial conclusion determined that Linkedin and Facebook were the most used platforms, and this could be attributed to the sensitive nature of what they do so they mainly used the platform as faces of their practice. The Legal Industry is also another market for Photocopy service and like Doctors and Medical Groups, they also will be affected by the new Hipaa Law so reaching them and sharing knowledge with them was also important and here again their preferable social media platforms were Linkedin and Facebook with a handful that blogs periodically. MedRec overall social media strategy is to inform these two markets of our knowledge of the changes in the Legal Photocopy Industry and by doing so build brand awareness as we believe if we build brand awareness that will in turn drive traffic to our website. The ultimate goal here is sales but not just sales but repeat sales and we believe if we build brand awareness and brand recognition by blogging and twitting about industry news that will be some form brand recognition which is part of our initial overall social media strategy.
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New Social Networks that are changing Social Media Marketing Instagram, Snapchat, & Vine are changing how the public is receiving content and ultimately changing social media marketing

The social networks that we use on a daily basis are constantly changing and as their features change so does the way we use them.  Facebook, Instagram, Twitter, LinkedIn and many other popular social networks are always updating to make themselves more usable to the public. In the case of social media marketing, these social networks are primary used to generate leads for business and make it easier for prospective consumers to find them. For example, I recently noticed that Instagram has become a platform for businesses to post photos relevant to their product or service that show up on your feed. People are recognizing the popularity of Instagram and using it to market to certain audiences. A similar concept has occurred with Snapchat – entertainment media companies like Buzzfeed, Cosmopolitan, and IGN are displaying their content on Snapchat to reach that new “I can’t put my phone down” audience. While all of these updates are very new and their success is varied, it’s exciting to know that the way we can share content and reach out to potential consumers is constantly changing.  
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Perhaps too often marketers, or their companies, lose sight clients/customers are people, not metrics, or clicks, or an entity to be ensnared in a website. A customer has a problem they want to solve; may not be a big one to anyone else, or even to them, they just want to solve it.   The positive approach is to realize marketing can be a huge problem solver and create a positive exchange between buyer and seller. A seller’s website, or blog, or tweet, can be geared to solving the client’s dilemma quickly, and offer clear solutions, or ideas. The client/customer needs to feel good; digital marketing can create a lasting positive impression, or just be additional noise.
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What and Where to Eat at AT&T Park

There is nothing like visiting one of the most beautiful ballparks in America and watching the 3-time World Series champions SF Giants play some exciting baseball. What better way to take in a baseball game than to do so with some of the best ballpark food you’ve ever tasted? Ballpark food is notoriously expensive, and AT&T Park is no exception. However, if you’re going to shell out money for food, you might as well buy the best this ballpark has to offer. As a lifelong fan, I have made many visits to AT&T Park, and I have had the opportunity to try a large variety of the foods they offer. Time and time again, I’ve gone back to my favorite foods, and so through experience, I’ve compiled a brief list of what I consider to be the top 5 AT&T Park foods, listed below in no particular order.
  1. Garlic Fries ($8.50): The famous garlic fries are a must when visiting AT&T Park! You can’t avoid smelling like garlic when you enter the ballpark so you might as well enjoy it! Garlic fries can be found on all three levels at either Gilroy Garlic stands or Derby Diner stands. Also available on the side with hamburgers or chicken tenders.
  2. Crazy Crab’z Sandwich ($16.75): Named after the former mascot of the SF Giants, this delicious crab sandwich is a growing favorite among park goers. At a steep $17 though, it can be difficult to shell out the money for a rather small sandwich. However, I definitely recommend trying it at least once. For its size, they do not skimp on the crab, and the garlic buttered bread adds to the overall flavorful sandwich. The crab sandwich can only be found by the bleachers and on the club level.
  3. Cha Cha Bowl ($11): Sometimes when you visit the ballpark, you just want something a tad bit healthier (aka not fried). Introducing the Cha Cha Bowl, a classic go-to all around meal. Portions are generous, and you get a little bit of everything: beans, rice, jerk chicken, and vegetables. Think a compact version of the Chipotle burrito bowl, but just as filling with these four ingredients. The Cha Cha Bowl can be found at Orlando’s Caribbean BBQ on the promenade and view reserve levels.
  4. Tres Nachos ($10.50): Tres Kitchen is my favorite place to get nachos at the ballpark, and they are generous with their portions. For $10.50, they glob on the cheese, meat, and jalapenos over a ton of nacho chips, keeping you satisfied for several innings. I recommend the nachos with pork, since they use shredded pork that is moist and flavorful.
  5. Caramel Corn ($6.50): A delicious dessert to top off your visit with! Sometimes it gets too cold for ice cream at night games, yet you still want something sweet. Satisfy that sweet tooth with a cup of caramel corn, delicious sweet and salty popcorn mixed with caramel. Pick up a cup of caramel corn from select Doggy Diners or the club level.
  What are some of your favorite must-eats at AT&T Park?
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