In today’s marketing world, it’s not about choosing between traditional and digital marketing— it’s about understanding how the two can coexist together in a marketing strategy. While marketing has become increasingly more digital, traditional methods are still an effective way of getting the message out about your business or product.

What is digital marketing? It is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications. Traditional marketing is still effective Traditional marketing is not dead by any means. In fact, until magazines, newspapers and television go by the wayside, traditional marketing is here to stay – albeit with some changes. But, the rising popularity of digital marketing has forced traditional marketing avenues to take notice and combine practices. Both traditional and digital practices share similar goals – attracting qualified customers and building brand awareness in the market. The right mix of digital and traditional marketing is better than the sum of its parts. Some businesses think of digital and traditional marketing as being at odds with each other, but in fact they can complement each other to meet goals and get the best possible results. How is digital marketing different from traditional? 10 differences between classic marketing and digital marketing 1. Type of Marketing 2. Direction of communication 3. Scheduling 4. Communication with consumer 5. Availability 6. Scope 7. Wealth of experience 8. Supervision 9. Language 10. People involved classic-vs-digital-marketing
The bottom line One isn’t better or more effective than the other; each has a role to play. For today’s businesses, it is imperative to have a website and to use this technology as a means to interact with their consumer base. But, instead of thinking the decision as an “either-or” situation, it is best to capitalize on the strengths of both digital and traditional marketing.

So you wanna be a Fashion Blogger, sounds easy, right?

Charlotte, author for CollegeFashion writes “fashion blogging is growing so fast, and for the first time ever, fashion bloggers are being noticed and taken seriously in the fashion industry. There’s truly never been a better time to blog about your style.” While I agree with this statement, I will argue that there are so many fashionistas, fashion bloggers, beauty, and personal-style gurus on the interwebs that chances of being noticed are certainly not as simple as Charlotte makes them seem. So what exactly do I have to do to become a fashion blogger? Take a few pictures build some OOTD collages, post them on Instagram, #hashtag, make sure to tag your photo with what  you are wearing others will want to [tap for details] and double tap for ♥. Sit back, relax, and watch the magic happen. Hate to break it to you — but it not that easy. fashion empire   After taking a very close look at my favorite fashion bloggers and finally having the courage to make a commitment to myself to become a fashion blogger I have compiled this basic how to list: Becoming a Fashion Blogger aka Building My Fashion Empire. 1. Do your research. Like really, do your research, find out who is out there – they are seriously just a couple clicks away. Remember, you want to be unique, you want to be different; what will make you stand out and get noticed? Take notes, what social platforms are these fashionistas using? (To start pick three social channels to share your blog content; once you’ve got those three up and running and you feel confident add one more at a time.) How often are they posting? Do they engage with their followers? Do they do a weekly or even bi-monthly videos to answers frequently asked questions? Do they share outfit information and inspiration? What are your favorite fashion bloggers doing? What will you do that is different? How can you combine the best of the best to stand out? You can start your research here: The 99 Most Influential Fashion & Beauty Blogs And, if you happen to be super impressed or blown away, take notes, right click, and check out their page source — how did they build their site, how are they optimizing their site (more on this below)?  If you want to motivate yourself – try looking for their first post – building a fashion empire is a process, remember it is not as easy as it looks. 2. Start drafting your (fashion) vision and values statement, sounds old school right? Well, let me tell you, essentially you are building your own BRAND, and this will help guide you as you think about design and crafting your messages – it will give your fashion blog a very unique voice, you don’t have to put it up for the world to see but you should put it up somewhere for YOU TO SEE. Blog it and they will come 3. Now that you have built your vision, build your blog. #builditandtheywillcome
  • Pick a name for your blog.
  • Get yourself an email address that is solely dedicated to your blog. (You will be glad you did later!)
  • Build yourself a simple, easy to read blog, I recommend using WordPress. (Make sure to use Yoast and optimize away – remember that vision and values statement? Does it have keywords that describe you and your blog? Might want to use them here. Not enough keywords? Or want more? Check out Google AdWords: Keyword Planner.)
  • Using your new email, create and hook up social channels to your blog. Use these channels to share snippets of your blog content – remember that social is a great free and organic way to drive traffic back to your blog.
***Word to the wise, don’t just re-post the same content on all of your social channels, mix it up! 4. Set goals and build a schedule. Everyone understands that you work full time and you need to sleep, so start with at least one blog post a week and 2-3 posts on each social platform.Re-evaluate this schedule in a month or two. 5. Analyze. How can you re-evaluate if you don’t analyze? Use Google Analytics. Don’t be intimidated – here is a YouTube video: Getting Started with Google Analytics. Stay tuned for Part 2 of Becoming a Fashion Blogger aka Building My Fashion Empire, which will explore more on using social media, photographs, scheduling and building content. Also to be on the lookout for my very own fashion blog, Chicxicana. fashion blogger   saludos, chicxicana

Deliver on brand promise via Customer Experience

You pulled out all the stops with a smart and savvy digital marketing campaign to acquire your latest customers. You impressed them with an offer they couldn’t resist and you connected with them on their favorite social platforms. Your playful SMS campaign really garnered the most attention. They made the purchase and now they have some questions. Your new customers want to text you like they did during the campaign but the customer service team doesn’t have the technology or capacity to handle SMS. A brand promise is delivered to customers in the demand generation phase and it is critically important that customers’ expectations are met long after the initial purchase has been made. Managing the consumer experience is a long term and ongoing process and it can sometimes be overwhelming to decide where to focus efforts first. Here are a few considerations.

Get started identifying customer experience improvements

The hand off – Think about the transition from the initial marketing pitch to the first few touch points once they become a customer. The style and methods of communication used in the acquisition phase set an initial tone for customer interactions and there is an opportunity to strengthen the relationship with each new interaction. If there is a huge gap, consider leveraging some of the budget and technology  allocated for the next marketing campaign to improve the first customer touch points. The first 30-60-90 days- Consider the interactions your customers have with you in the first 30 days after their purchase decision. Map out what a members current journey looks like. What should the experience look like? The skeletons– Despite all your best efforts there are things that are not working well in your company already. Your customer service team likely already gets an earful. Customer service issue reporting could be a great starting place, accounts payable, etc. The ask– If you still haven’t uncovered any room for improvement you can always ask your customers how you could serve them better. You should do this anyway but that is a whole new blog post. And finally once you decide on some of the biggest opportunities from a customer standpoint work your way through the list based on those that will also have a large financial return for your business.promise


Why Does the Internet Love Cats So Much?

If there was a mascot for the Internet, it would probably be a cat. Today I searched ‘cat’ and received more than 246 million results. Why are cats so popular? Simple: Cats are cute and people like cute things. Don’t believe me? In 2006, The New York Times published an article titled, The Cute Factor. Their study suggested, “cute images stimulate the same pleasure centers of the brain aroused by sex, a good meal or psychoactive drugs like cocaine.” Feeling of pleasure = People want more. Honestly, I love cats, but even I know they can be total jerks. My cat vomits more than he eats; Impressive, I know. If cats were sorted into a Hogwarts house, they would all be Slytherin. Cunning and resourceful, we respect their dignity and inability to compromise. In fact, the more we dote on them and give them love, the more annoyed they seem. Sorry if I annoyed you with my companionship – I still love you. Countless videos, memes and gifs of cats are shared on social media every day. Cats are universally share-worthy and go viral more frequently and faster than any other animal on the Internet. Minneapolis, MN even holds an Internet Cat Video Festival that more than 200,000 people attend on a yearly basis. As of today, Grumpy Cat’s Facebook page has more than 6.7 million likes compared to with 4.7 million likes. Remarkable, especially for a cat.  

So how can we use cats and their popularity to our advantage in regard to Digital Marketing?

First off, you need an active social media community. Regularly post and engage with people. It’s necessary to have interesting newsworthy material. After that, if you want your brand to get seen, throw a cat in your campaign then mix in your brand, a clever message and of course a call to action. Add a few #hashtags to tie conversations and people together. Try to think of a campaign that centers around making people feel good. Cats will become powerful allies for your brand.

A Force to be Reckoned With

One thing is for certain: There is no stopping them. I, for one, welcome our new feline overlords. Still not convinced cats rule social media? Ok. Fine. Let’s talk about sloths then.