The Power of Cats and Digital Marketing
October 7, 2014
Why Does the Internet Love Cats So Much?
If there was a mascot for the Internet, it would probably be a cat. Today I searched ‘cat’ and received more than 246 million results. Why are cats so popular?
Simple: Cats are cute and people like cute things. Don’t believe me?
In 2006, The New York Times published an article titled, The Cute Factor
. Their study suggested, “cute images stimulate the same pleasure centers of the brain aroused by sex, a good meal or psychoactive drugs like cocaine.”
Feeling of pleasure = People want more.
Honestly, I love cats, but even I know they can be total jerks. My cat vomits more than he eats; Impressive, I know.
If cats were sorted into a Hogwarts house, they would all be Slytherin. Cunning and resourceful, we respect their dignity and inability to compromise. In fact, the more we dote on them and give them love, the more annoyed they seem.
Sorry if I annoyed you with my companionship – I still love you.
Resistance is Futile.
Countless videos, memes and gifs of cats are shared on social media every day. Cats are universally share-worthy and go viral more frequently and faster than any other animal on the Internet. Minneapolis, MN even holds an Internet Cat Video Festival
that more than 200,000 people attend on a yearly basis.
As of today, Grumpy Cat’s Facebook page has more than 6.7 million likes compared to People.com with 4.7 million likes. Remarkable, especially for a cat.
So how can we use cats and their popularity to our advantage in regard to Digital Marketing?
f you want your brand to get seen, throw a cat in your campaign then mix in your brand, a clever message and of course a call to action. Add a few #hashtags to tie conversations and people together.
Try to think of a campaign that centers around making people feel good. Cats will become powerful allies for your brand.
A Force to be Reckoned With
One thing is for certain: There is no stopping them. I, for one, welcome our new feline overlords.
Still not convinced cats rule social media? Ok. Fine. Let’s talk about sloths then.
Sloths are Awesome.