When Electronic Medical Records was introduced in 2013, mandated for 2014 with penalty going into place in 2015, the Legal Photocopy industry was affected as it became apparent that this was going to change the way Doctors, HealthCare Facilities and the Legal Industry produce, store and request medical records. Younger Doctors’ in private practice approaching it for the most part as a cost of doing business, Doctors’ who have been in practice about twenty years were ambivalent unsure as to how they want to approach it so some joined HMO’s like Kaiser or Sutter while Doctors close to retirement for the most part either sped up their retirement or just didn’t implement it. For MedRec the marketing strategy became how we can reach Doctors and Medical Groups via tradition ways and different social platforms that were willing to offset some of the cost going electronic by partnering with someone in the Legal Photocopy industry like MedRec and also in doing so becoming their custodian of their medical records. For MedRec to achieve this, we first had to determine what social platforms are they most likely to be found and when are they most active present. Our initial conclusion determined that Linkedin and Facebook were the most used platforms, and this could be attributed to the sensitive nature of what they do so they mainly used the platform as faces of their practice. The Legal Industry is also another market for Photocopy service and like Doctors and Medical Groups, they also will be affected by the new Hipaa Law so reaching them and sharing knowledge with them was also important and here again their preferable social media platforms were Linkedin and Facebook with a handful that blogs periodically. MedRec overall social media strategy is to inform these two markets of our knowledge of the changes in the Legal Photocopy Industry and by doing so build brand awareness as we believe if we build brand awareness that will in turn drive traffic to our website. The ultimate goal here is sales but not just sales but repeat sales and we believe if we build brand awareness and brand recognition by blogging and twitting about industry news that will be some form brand recognition which is part of our initial overall social media strategy.

New Social Networks that are changing Social Media Marketing Instagram, Snapchat, & Vine are changing how the public is receiving content and ultimately changing social media marketing

The social networks that we use on a daily basis are constantly changing and as their features change so does the way we use them.  Facebook, Instagram, Twitter, LinkedIn and many other popular social networks are always updating to make themselves more usable to the public. In the case of social media marketing, these social networks are primary used to generate leads for business and make it easier for prospective consumers to find them. For example, I recently noticed that Instagram has become a platform for businesses to post photos relevant to their product or service that show up on your feed. People are recognizing the popularity of Instagram and using it to market to certain audiences. A similar concept has occurred with Snapchat – entertainment media companies like Buzzfeed, Cosmopolitan, and IGN are displaying their content on Snapchat to reach that new “I can’t put my phone down” audience. While all of these updates are very new and their success is varied, it’s exciting to know that the way we can share content and reach out to potential consumers is constantly changing.  

Perhaps too often marketers, or their companies, lose sight clients/customers are people, not metrics, or clicks, or an entity to be ensnared in a website. A customer has a problem they want to solve; may not be a big one to anyone else, or even to them, they just want to solve it.   The positive approach is to realize marketing can be a huge problem solver and create a positive exchange between buyer and seller. A seller’s website, or blog, or tweet, can be geared to solving the client’s dilemma quickly, and offer clear solutions, or ideas. The client/customer needs to feel good; digital marketing can create a lasting positive impression, or just be additional noise.

What and Where to Eat at AT&T Park

There is nothing like visiting one of the most beautiful ballparks in America and watching the 3-time World Series champions SF Giants play some exciting baseball. What better way to take in a baseball game than to do so with some of the best ballpark food you’ve ever tasted? Ballpark food is notoriously expensive, and AT&T Park is no exception. However, if you’re going to shell out money for food, you might as well buy the best this ballpark has to offer. As a lifelong fan, I have made many visits to AT&T Park, and I have had the opportunity to try a large variety of the foods they offer. Time and time again, I’ve gone back to my favorite foods, and so through experience, I’ve compiled a brief list of what I consider to be the top 5 AT&T Park foods, listed below in no particular order.
  1. Garlic Fries ($8.50): The famous garlic fries are a must when visiting AT&T Park! You can’t avoid smelling like garlic when you enter the ballpark so you might as well enjoy it! Garlic fries can be found on all three levels at either Gilroy Garlic stands or Derby Diner stands. Also available on the side with hamburgers or chicken tenders.
  2. Crazy Crab’z Sandwich ($16.75): Named after the former mascot of the SF Giants, this delicious crab sandwich is a growing favorite among park goers. At a steep $17 though, it can be difficult to shell out the money for a rather small sandwich. However, I definitely recommend trying it at least once. For its size, they do not skimp on the crab, and the garlic buttered bread adds to the overall flavorful sandwich. The crab sandwich can only be found by the bleachers and on the club level.
  3. Cha Cha Bowl ($11): Sometimes when you visit the ballpark, you just want something a tad bit healthier (aka not fried). Introducing the Cha Cha Bowl, a classic go-to all around meal. Portions are generous, and you get a little bit of everything: beans, rice, jerk chicken, and vegetables. Think a compact version of the Chipotle burrito bowl, but just as filling with these four ingredients. The Cha Cha Bowl can be found at Orlando’s Caribbean BBQ on the promenade and view reserve levels.
  4. Tres Nachos ($10.50): Tres Kitchen is my favorite place to get nachos at the ballpark, and they are generous with their portions. For $10.50, they glob on the cheese, meat, and jalapenos over a ton of nacho chips, keeping you satisfied for several innings. I recommend the nachos with pork, since they use shredded pork that is moist and flavorful.
  5. Caramel Corn ($6.50): A delicious dessert to top off your visit with! Sometimes it gets too cold for ice cream at night games, yet you still want something sweet. Satisfy that sweet tooth with a cup of caramel corn, delicious sweet and salty popcorn mixed with caramel. Pick up a cup of caramel corn from select Doggy Diners or the club level.
  What are some of your favorite must-eats at AT&T Park?