• Avoiding Pitfalls of the Digital Marketing Strategy

    As a newbie in the digital marketing field, I have a lot to learn. While watching a YouTube video that Ms. Krista LaRiviere talks about the Optimized Content Marketing, there is a couple of new things that I was particularly fascinated about. The biggest surprising fact she pointed out (from the study done by Group M and Nielsen Research) was that the Paid Ads have only 6% of Click Through Rate (CTR). Yet, so much marketing dollars are invested on them. On the other hand, Organic Search results have the rest of 94% CTR. But somehow, the marketing investment amount

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