• The Keyword Gap vs Word of Mouth

    What I say about my business may not be the keywords my clients are searching for … Why do I care about keywords? My interest in digital marketing is personal. It is about my business. I hadn’t thought that I would need to know as much about keyword gap analysis as I apparently need to! As a “solopreneur” I have built my business of seven years entirely as a result of relationships and word of mouth. My questions for digital marketing were: How can digital marketing impact/grow my business? What is different about it than what I have already done

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