In today’s marketing world, it’s not about choosing between traditional and digital marketing— it’s about understanding how the two can coexist together in a marketing strategy. While marketing has become increasingly more digital, traditional methods are still an effective way of getting the message out about your business or product.
What is digital marketing?
It is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications.
Traditional marketing is still effective
Traditional marketing is not dead by any means. In fact, until magazines, newspapers and television go by the wayside, traditional marketing is here to stay – albeit with some changes. But, the rising popularity of digital marketing has forced traditional marketing avenues to take notice and combine practices.
Both traditional and digital practices share similar goals – attracting qualified customers and building brand awareness in the market. The right mix of digital and traditional marketing is better than the sum of its parts. Some businesses think of digital and traditional marketing as being at odds with each other, but in fact they can complement each other to meet goals and get the best possible results.
How is digital marketing different from traditional?
10 differences between classic marketing and digital marketing
1. Type of Marketing
2. Direction of communication
4. Communication with consumer
7. Wealth of experience
10. People involved
The bottom line
One isn’t better or more effective than the other; each has a role to play. For today’s businesses, it is imperative to have a website and to use this technology as a means to interact with their consumer base. But, instead of thinking the decision as an “either-or” situation, it is best to capitalize on the strengths of both digital and traditional marketing.