Perhaps too often marketers, or their companies, lose sight clients/customers are people, not metrics, or clicks, or an entity to be ensnared in a website. A customer has a problem they want to solve; may not be a big one to anyone else, or even to them, they just want to solve it.
The positive approach is to realize marketing can be a huge problem solver and create a positive exchange between buyer and seller. A seller’s website, or blog, or tweet, can be geared to solving the client’s dilemma quickly, and offer clear solutions, or ideas. The client/customer needs to feel good; digital marketing can create a lasting positive impression, or just be additional noise.