Social media: What is it saying about your brand?
Do you know what comes up when you search for your name on the Internet? Is it a photo of you last night at your friend’s birthday party? Are you at a networking event for your school Alma Mater? In an evolving world of online content, the world wide web can find your name across many different social media sites. Anything that you or your friends share about you online can define your brand image. Look at your activity across your social sites like Facebook, LinkedIn, Twitter or even Snapchat. Whether you’re looking for your soulmate or your next place of employment, it’s important to know what kind of content comes up. Even a photo from ten years ago can leave a trail of cookie crumbs back to you from that one night in Las Vegas.