Follow these 6 Simple Steps to Creating your First Email Marketing Campaign
Have you ever been asked to perform a task that is out of your expertise? How did you feel? Well, I got an assignment from my boss on my first month of work to start an email campaign on my own, from scratch! I still remember I shouted out that “yes” so confidently when my boss reconfirmed with me if this is a project I can take on. Fake it until you make it right? But to be honest, I freaked out. I’ve never done any digital marketing projects in my life and I was hired solely to plan for marketing events for my company. I kept asking myself what did I just get myself into. But then I was also thinking, none of us were born knowing things and this could be a great opportunity for me to prove my capability of learning new things quickly, both to myself and to my team.
So I pulled myself together and start learning as much as I can about what email marketing really is and how to create an email campaign. After 2 weeks, I launched my first email campaign from scratch for my company through Constant Contact. In the result of this email campaign, my company was able to obtain 3 new leads and close out one pending contract. They might not be the greatest results, but it’s a good start.
So, I want to take this chance to quickly share with you the 6 steps that I followed to create my very first email campaign.
Step 1: Establish your Goal – What are you trying to accomplish through this campaign? What problem are you trying to solve?
Step 2: Identify and Understand your Audience – Who are we targeting? What are they interested in? Why will they be interested?
Step 3: Create relevant and Easy-to-Read Content – According to this post, the average adult’s attention span is 8 seconds and is shrinking. Therefore, creating the most relevant content for your audience is fundamentally important. Make sure to use visual aspects like fun icons, images or graphs to tell your story. Skip the long, nasty paragraphs and use bullets points instead.
Step 4: SPELL CHECK and Link Check – I don’t remember how many times I’ve gone back to the email and still spotted typos, maybe this is just me. However, it’s always a good idea to triple check your context and check that all the links are linking to the appropriate destinations.
Step 5: Ask for Feedback – Teamwork makes the dream work, right? Don’t be afraid to ask questions and get feedback from your team.
Step 6: Launch and Track – launching is easy, but make sure to track the results after. Ask for feedback and discuss what can be improved with your team.
So here you have it, my 6 steps to creating my very first email campaign. just a side note, I am a “noob” to digital marketing and creating email campaigns. There might be other important aspects that I missed or need to be corrected upon. Any discussion is welcome.
Last but not the least, I wish everyone a joyful holiday season!