Tag: social media marketing


  • Social Media Marketing: Pre-Basics

    If one is lucky enough to be employed by a large company, with a staff of graphic designers, and a staff of IT experts, chances are you’ll find yourself as a one person social media marketing department, graphic designer, photoshop technician, and web master. Basically, you’ll be the content generator, provider, and distributor. These are very different hats to wear, each needing an above basic level of expertise. Content is the lifeblood; generating content is the easiest part, just have an idea, (light bulb over the head!). Then it becomes how to execute the idea, which is probably the hardest,

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  • Social Media Tips for Boosting Audience Engagement

    “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” ~ Amy Jo Martin The key to successful social media marketing is building connections and engaging your followers with captivating content. Consider these simple, low-cost social media tips to increase engagement with your followers: Call to Action One-directional broadcast social media posts are not always effective at fostering interaction with your followers. Every post you include on social media should have a specific purpose and provide a call to action. Be direct and tell your users exactly what you want them to do: watch a video, click on

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