• Social media: What is it saying about your brand?

    Do you know what comes up when you search for your name on the Internet? Is it a photo of you last night at your friend’s birthday party? Are you at a networking event for your school Alma Mater? In an evolving world of online content, the world wide web can find your name across many different social media sites. Anything that you or your friends share about you online can define your brand image. Look at your activity across your social sites like Facebook, LinkedIn, Twitter or even Snapchat. Whether you’re looking for your soulmate or your next place

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  • Social Media Marketing: Pre-Basics

    If one is lucky enough to be employed by a large company, with a staff of graphic designers, and a staff of IT experts, chances are you’ll find yourself as a one person social media marketing department, graphic designer, photoshop technician, and web master. Basically, you’ll be the content generator, provider, and distributor. These are very different hats to wear, each needing an above basic level of expertise. Content is the lifeblood; generating content is the easiest part, just have an idea, (light bulb over the head!). Then it becomes how to execute the idea, which is probably the hardest,

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  • Social Media Tips for Boosting Audience Engagement

    “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” ~ Amy Jo Martin The key to successful social media marketing is building connections and engaging your followers with captivating content. Consider these simple, low-cost social media tips to increase engagement with your followers: Call to Action One-directional broadcast social media posts are not always effective at fostering interaction with your followers. Every post you include on social media should have a specific purpose and provide a call to action. Be direct and tell your users exactly what you want them to do: watch a video, click on

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  • Social Media for Small Business – 3 Tips for Staying Relevant

    Social media for small business owners can be easy! Source: http://www.adweek.com/socialtimes/sme-social-media/484189 Social media for small business owners can seem daunting if you don’t know where to start. But think about the impact it can have on your potential customer base. Say you’re visiting another town and you’d like to find a local coffee shop or deli. How often do you search for a business, only to be turned off by their (lack of) website or social media presence? These days, small businesses thrive better when their information is kept up to date, and relevant to the customer. Websites like Google,

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