http://www.socialmediatoday.com/content/6-reasons-social-media-critical-your-seo Interesting read as we dig into this topic in today’s class.

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Deliver on brand promise via Customer Experience You pulled out all the stops with a smart and savvy digital marketing campaign to acquire your latest customers. You impressed them with an offer they couldn’t resist and you connected with them on their favorite social platforms. Your playful SMS campaign really garnered the most attention. They made the purchase and now they have some questions. Your new customers want to text you like they did during the campaign but the customer service team doesn’t have the technology or capacity to handle SMS. A brand promise is delivered to customers in the

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