SEARCH

With astounding number of more than 17,000 islands (which 8000 are inhabited), and over 300 ethnic groups with its own languages spoken, Indonesia is definitely a country that offers myriad adventures.  It’s an archipelago country of so many cultures, diverse peoples, animals, customs, plants, sights, artworks and food. The people are very different from each other, with every island a unique blend of the people who live there. Venturing across Indonesia you’ll see dramatic diverse landscape, as diverse as the people who live there.  This ever-intriguing, ever-intoxicating archipelago country offers some of great adventures on earth. As an Indonesian myself, I barely even touched the surface of the beauty that Indonesia offers. Here are my top 3 vacation destinations in Indonesia that I recommended.

  1.  Gorontalo, North Sulawesi   Gorontalo is an Indonesian province on the island of Sulawesi.  The total area of the province is 12,435 square kilometers (4,801 sq mi) with a population of 1, 133, 237 (in 2016). Gorontalo Peninsula has had some type of human civilization since approximately 1300 years ago. Things to do there that I recommended are: 1. Whale Shark Watching and diving experience at Desa Botubarani, Kabupaten Bone Bolango

2.  Hungayono (Bogani Nani Wartabone National Park), Kabupaten Bone. Here you can see Tarsius (the smallest monkey in the world), Black Monkey (Macaca Nigra), Maleo bird conservatory, stalactite cave that has warm spring above it, and many more.

2. Yogyakarta, Central Java The city is named after the Indian city of Ayodhya from the Ramayan epic. Yogya means “suitable, fit, proper”, and karta, “prosperous, flourishing” (i.e., “a city that is fit to prosper”). Its population was 388,627 inhabitants at the 2010 census and its built-up (or metro) area.  Yogyakarta is a cultural hub, a nerve center for traditional and modern puppetry; and it’s known for its arts and handicrafts. Things to do there that I recommended are: 1. Cave tubing at Goa Pindul. Floating in a river inside a cave by rubber tubes definitely offers a different experience. Located at Gunung Kidul, this destination offers a 45-minutes exhilarating journey inside the earth’s belly by tubing. This adventure combines rafting and caving. Just like caving, cave tubing allows participants to float along a river on a rubber tube and the main highlight of the river journey will take you into a cave, which never dries even in the dry season. I did this cave tubing adventure in 2015. I had a great time there and I really recommended. 2. Borobudur Temple at Jalan Badrawati, Magelang. The entire site contains 504 statues, 1460 stone reliefs, and 1212 decorative reliefs. 3. Prambanan Temple at Bokoharjo, Sleman Regency. Prambanan is the biggest & the most complete remain of Java’s period of Hindu culture built in the middle of 9th century, about 50 years later than Borobudur. 3. Kota Gede. Kota Gede is a suburb of the city of  Yogyakarta. The town is a maze of narrow streets, lined with tiny, traditional silversmith shops. There are a number of workshops where visitors can stop by and watch silversmiths at work transforming a piece of silver into a beautiful artworks. 3. Derawan Islands, East Kalimantan The Derawan Islands is a group of islands that geographically located on the northern part of Berau Regency, this archipelago consisted of four main islands namely: Derawan Island, Maratua Island, Sangalaki Island, and Kakaban Island. Here you can find rare green sea turtles and hawksbill turtles, whales, dolphins, giant clambs, dugongs, are just a few. Here you can find around 460 species of corals, ranking second place after Raja Ampat in Papua.    
0

Whether we like it or not, social media plays a big part in everyone’s lives. Most people on the internet have social media accounts, and they use these accounts to interact not only with their friends, family, and colleagues, but also with businesses. These accounts like Facebook, Twitter, and Instagram serve as important touchpoint for businesses to interact with their old customers and gain new ones as well. It shows that these businesses have a strong voice online, so that they can make themselves known to their target market. Having a strong social media presence can drive web traffic and can help build brand loyalty. The Content Factory lists more reasons as to why social media marketing is important. Managing these accounts can be tough, which is why using a social media management tool is essential for a business to make handling all these easier, whether it is done within the company or externally. Social Media Icons Here are a few reasons as to why a company would want to use a social media management tool:
  1. You will be able to control all your channels on one platform, making it easier to see everything and to avoid the unnecessary back-and-forth between the individual sites.
  2. It will be easier to manage the businesses’ brand image. You will have the ability to create and schedule content across the different platforms.
  3. Many of these sites provide analytics, giving you insight as to what’s working and what’s not with your social strategy.
  4. It gives you an easier way to interact with your customers.
    • One popular way this is done is through replying to peoples’ comments. Many businesses have dedicated support channels on social media to talk to customers regarding their concerns.
Hootsuite, a Social Media Management Tool

Here are a number of different social media management sites one can use:

  1. Hootsuite (pictured above). It is used by over 10 million professionals. Often said that it is the best for its price and ease of use.
  2. Sprout Social. Popular with social media agencies because it can handle multiple accounts.
  3. IFTTT. Helps with automation, helps with linking content across channels.
Jeff Bullas, a digital entrepreneur, gives us more popular social media management tools available for people to use here.
0

As content creators, we all know the signs of writer’s block. The blank page. The blinking cursor. The long sighs and embarrassing levels of procrastination. (Who needs their closet cleaned?) Writer's Block Cartoon of Hare and Tortoise. Writer’s block is real and can be extremely frustrating. And unfortunately, the longer it goes on, the more anxiety it can cause. But there’s hope for even the most blocked writers out there: the good news is that this experience is extremely common—even for professional (and famous!) writers. And there are easy ways to empower yourself to overcome even the writer’s block. You don’t have to be in a content pit of despair forever—there are ways around this frustrating experience. Just write… anything. Sometimes content creators get writer’s block because their expectations of their writing prevent them from getting started. Instead of putting something down on paper, they get in their head and judge each word that appears. This puts your brain in editing mode instead of the creative space it needs to be in for creating something new. And it can be hard to allow yourself to express yourself when your brain is constantly reviewing your work before it even makes it to the page. To overcome this obstacle, you need to ignore your inner critic for awhile. Instead, focus on the quantity of your writing, not the quality. For example, write whatever comes into your head—even if it makes you cringe. Don’t go back and rewrite, delete or polish. Another version of this is to simply write the way you would if you were talking to someone. You can even record yourself saying what you’d like to write. This helps you get into the content creation zone instead of the refinement zone. And once you have let yourself create, you can regroup and start the editing process to perfect your content. Stop and go outside. On the surface, this may look like the exact opposite advice from tactic number one. But if you’ve spent a lot of time battling writer’s block, sometimes the anxiety and pressure is too much. At that time, it’s best to just get up and stop focusing on it. Research shows that our brains can subconsciously continue working on things, even while our focus is elsewhere. And by going outside or working on something else, we can get inspired, create new connections, and get into a healthier, happier space that will allow you to write better and overcome any internal resistance to content creation. Take baby steps. In any project, writing included, sometimes that actual task can just be too overwhelming to get started. This is because for most skills, consistency beats quantity. For example, let’s say you’re looking to get more in shape. Which is better… doing five squats every day or doing 50 squats one time? For continued improved fitness, it’s better to practice every day, even if it’s a minuscule amount. To apply this to writer’s block, try committing yourself to writing one sentence every day. In other words you write one sentence, then you can consider yourself successful for that day… even if you do nothing else. Maybe it’s a horrible sentence, maybe it’s pure poetry, but the accomplishment is in the doing. Some days your content will be amazing and you’ll want to keep going… and then you’ll write 20 pages. Other days you’ll stop at one crappy sentence. But it’ll become a habit and you’ll stop procrastinating… and then just creating. Writer’s block is a frustrating experience for all those who experience it. But it doesn’t have to prevent you from creating great content in the long term. For more help with writing, editing, or content creation, go to www.timery.co.  
0

Follow these 6 Simple Steps to Creating your First Email Marketing Campaign

Email marketing campaign Have you ever been asked to perform a task that is out of your expertise? How did you feel? Well, I got an assignment from my boss on my first month of work to start an email campaign on my own, from scratch! I still remember I shouted out that “yes” so confidently when my boss reconfirmed with me if this is a project I can take on. Fake it until you make it right? But to be honest, I freaked out. I’ve never done any digital marketing projects in my life and I was hired solely to plan for marketing events for my company. I kept asking myself what did I just get myself into. But then I was also thinking, none of us were born knowing things and this could be a great opportunity for me to prove my capability of learning new things quickly, both to myself and to my team. So I pulled myself together and start learning as much as I can about what email marketing really is and how to create an email campaign. After 2 weeks, I launched my first email campaign from scratch for my company through Constant Contact. In the result of this email campaign, my company was able to obtain 3 new leads and close out one pending contract. They might not be the greatest results, but it’s a good start. email marketing campaigns So, I want to take this chance to quickly share with you the 6 steps that I followed to create my very first email campaign. Step 1: Establish your Goal – What are you trying to accomplish through this campaign? What problem are you trying to solve? Step 2: Identify and Understand your Audience – Who are we targeting? What are they interested in? Why will they be interested? Step 3: Create relevant and Easy-to-Read Content – According to this post, the average adult’s attention span is 8 seconds and is shrinking. Therefore, creating the most relevant content for your audience is fundamentally important. Make sure to use visual aspects like fun icons, images or graphs to tell your story. Skip the long, nasty paragraphs and use bullets points instead. Step 4: SPELL CHECK and Link Check – I don’t remember how many times I’ve gone back to the email and still spotted typos, maybe this is just me. However, it’s always a good idea to triple check your context and check that all the links are linking to the appropriate destinations. Step 5: Ask for Feedback – Teamwork makes the dream work, right? Don’t be afraid to ask questions and get feedback from your team. Step 6: Launch and Track – launching is easy, but make sure to track the results after. Ask for feedback and discuss what can be improved with your team. So here you have it, my 6 steps to creating my very first email campaign. just a side note, I am a “noob” to digital marketing and creating email campaigns. There might be other important aspects that I missed or need to be corrected upon. Any discussion is welcome. Last but not the least, I wish everyone a joyful holiday season!
0

Blogging, Uncategorized

Dog Stuff

The holiday season is upon us once again! There are parties to plan, halls to deck, and gifts to wrap for friends and family. But what about your furry friend? You know, the one who likes to supervise the hustle and bustle from underfoot, following you around the house as you prep? He just wants to be included in the excitement, and yet his eagerness isn’t always fully appreciated. Well, we may have a solution that brings joy and cheer to both dog and man this year! Bring your dog into Ruff N Tumble any day this month and receive 1 free hour of daycare service, letting you squeeze in that final run to the store! And if you stop by this Saturday, December 16th from 12 to 4, Santa will be here with special treats (for good dogs) and to pose for Christmas photos (free for dogs staying 3+ hours, $5 for all others). Our Ruff N Tumble supply store carries a wide array of balls, chew toys, treats, ropes… basically anything your good dog could wish! If you need help picking out a gift, Santa’s little helpers will be happy to help you select one that your dog will be sure to love. If you come in this Saturday during Santa’s visit, we offer free wrapping on all gifts!

Santa’s Naughty List

If your dog ended up on Santa’s naughty list this year, fret not! Ruff N Tumble offers obedience training year-round for dogs of all ages, breeds, and dispositions. All we ask is that you fill-out our online assessment questionnaire to ensure your dog is placed within the group that is the best, and that all vaccinations are current (need paperwork from your vet). We will work with you and your pet to learn and respond to commands, as well as socialize with other dogs. We also offer one-on-one lessons, if that is something you desire. We also offer gift certificates, if you know a family or dog in the area who could use our services. Ruff N Tumble is offering referral bonuses of $20 per dog when they sign-up for regular daycare sessions or obedience training. From our family to yours, Ruff N Tumble wishes you the happiest of holiday seasons! For more information on our offerings, visit our Facebook page: https://facebook.com/RuffNTumbleSF
0

Business, Uncategorized

Taco Maria Perfects the Mexican American Brunch

Taco Maria, Orange County’s newest high-end Mexican American restaurant, combines traditional Mexican dishes with American classics.. Two weeks ago my partner and I indulged in the delectable brunch menu. Chef Carlos Salgado, who was recently nominated for a James Beard Foundation award, has crafted a brunch experience so exclusive – we made sure to get there one hour before opening to get the first table. On the weekend Taco Maria offers a prefix three course menu with two choices. After ordering our mimosas we asked for one of everything!

First Course

For the first course we had molletes and a fresh fruit and yogurt parfait. Molletes are staple in Mexican American kitchens, who doesn’t love toasted birotes with a thin spread of refried beans and queso freso, plus a side of homemade huitlacoche butter. Yes, butter whipped with scarce Mexican truffle so hard to find that it gets made into a delicate butter. Taco Maria loves to use the whipped setting on their blender because the yogurt was also whipped into a perfect mousse topped with coconut poppyseed granola.

Molletes from Taco Maria which are open faced sandwiches with refried bean spread topped with queso freso Second Course

Next up were buttermilk pancakes and Anson Mills oatmeal. The pancakes were topped with blueberries and thyme map syrup – this earthy flavor balanced the sweetness of the pancakes. And you might be thinking why would I pay for someone to serve me oatmeal? But hear me out this hearty bowl of grains was unforgettable. Made with grains from Anson Mills, a South Carolina family farm know for their heirloom grains, the oatmeal was surrounded by vanilla milk and ember-roasted strawberry jam. Brunch has never tasted so deliciously healthy before. I would come back for the ember-roasted jam alone.

Third Course

Finally, the Mexican staple breakfast dish – chilaquiles! We ended up getting two orders of these because we each wanted to enjoy the dish fully. And I’m so glad we did because they weren’t just regular chilaquiles. Taco Maria serves their chilaquiles in mole sauce – the sauce reserved for gods! The mole was dark, sweet and smoky. Topped with a sunny side up egg, pickled purple onions and scallions , I savored each bite and wiped the plate clean. Chilaquiles at Taco Maria featured a sunny side egg, pickled purple onions and scallions. I loved how Taco Maria combined the tastes of Mexican foods with traditional American breakfast foods. Self-identifying as alta cocina or high kitchen, Taco Maria is out to prove Mexican food can be upscale. My heart and stomach were happy!
0

Ever wonder how to plan a stressfree party? Keep reading, we’ll spill the tea.

Celebrations play a significant part in our lives. It our way of expressing and sharing joy and fulfillment with our loved ones or at least the ones closest to us. But the one big stress with these parties are the planning and preparing, am I right? So if you plan to have a party sooner or later, I bring you…. SARSIE’S PARTIES!

Sarsie’s Parties, a party planner and coordinator, decor styling, and desserts masters (well, mostly for kids but very much appreciated by adults too!) are here for you! Wonder what and how they do it?

 

VENUE STYLING

Number one the plan list is the Venue Styling, cause of course the over all look matters the most! Using an extensive array of equipment, furniture, materials, and anything and everything at their disposal, Sarsie’s Parties’ goal is to create a cohesive design that aligns with the vision you have for your celebration!

EVENT BRANDING

They provide customize and professionally design all signage and labels to coordinate with your event’s theme and color scheme. Who wouldn’t love it right?

ENTERTAINMENT


If you plan to keep the party going for hours, Sarsie’s Parties offer an array of in house entertainment as well as work with professionals in the industry to ensure that your celebration is not only beautiful, but also a lot of fun. Their specialty? Ballon Twisting, Cotton Candy and Popcorn Machines, Magic Shows, Arts & Crafts and Glitter Temporary Tattoos!

EVENT COORDINATION


Running around to check that everything is going as planned while entertaining your guests can be challenging. Lucky you, Sarsie’s Partie’s will leave you stress free because of their team of friendly event coordinators will be present at your event to ensure that all goes smoothly during your celebration.

They also offer Photo Booth, Video and Photo Services to make sure you have something to remember your special event by capturing the moments through Sarsie’s Parties’ photo booth, staff photographer, an arranged professional photographer or videographer services.

SET UP, TEAR DOWN, and PROFESSIONAL SERVICES


From creating a design concept and color scheme, research and procurement of materials, cutting and printing of signage and posters, to décor set up and pack up, and everything in between, Sarsie’s Parties’ will be taking care of it for you. They want to make sure that you can be a guest at your own event and that your celebration will truly be a memorable one that you and your guests can cherish for the years to come. Stress and hassle free indeed!

 

Having a party soon? Well know you know who to call! Sarsie’s Parties’, your personal Party Planner is at your service available for booking for Bay Area events! Make sure to give them a call at 510-304-2226 or visit their website, sarsiesparties.com!

0

Have you made your plans for a Breckenridge Thanksgiving getaway yet? Thanksgiving is just around the corner and the holiday cabin rentals in Colorado are going fast! Act now!

Best Places to Ski on Your Breckenridge Thanksgiving Getaway

Now is your time to spend a Thanksgiving Holiday in a cozy cabin rental in the mountains where you can warm up next to the fire after a day in the snow. Make  plans for your Breckenridge Thanksgiving Getaway! According to Breckenridge snow history, ski conditions in November are good and the slopes are open for business! New to the sport? Sign up for adult and children ski and snowboard lessons for the whole family and you’ll be ready to shred in no time! You’ve done this before? There are plenty of places to get ski rentals in Breckenridge and head out on your own with a lift pass. Finally, if you’re feeling extra adventurous there’s always sledding, snowmobiling, ice skating, sleigh riding and dog sledding in Breckenridge too! The winter adventure just doesn’t quit! Whatever you choose, a Breckenridge Thanksgiving getaway is sure to be a memorable one. Start planning your Holiday Breckenridge ski trip now! Breckenridge Thanksgiving Getaway Cabin Rental

Bear Heaven

After you’re done honing your skills on the slopes, relax in the hot tub at that cozy cabin rental of yours. There are plenty of Breckenridge lodging options, but the best are fully furnished, professionally managed vacation rentals from Breck Heaven. The three bedroom, two bathroom “Bear Heaven” cabin rental sleeps eleven and is located in the ski in/out neighborhood in Warriors Mark West next to Peak 9, just 200 yards on the way back from the lift! In addition, the luxurious cabin complete with comfortable accommodations and appliances is perfect for your family Thanksgiving getaway! The full kitchen and spacious dining area make it a great place to prepare a Thanksgiving meal together! Relax in the luxury furniture  next to the living area fireplace for after dinner pie and coffee. Breckenridge Thanksgiving Getaway Cabin Rental

Breck Splendor

As an alternative, if you’ve got a larger group celebrating Thanksgiving, then “Breck Splendor” is the Breckenridge cabin rental for you. And boy does it live up to it’s name! With magnificent views of  Mt. Baldy and amazing interior furnishings, this vacation rental has two large family rooms to catch up in, several fireplaces, and sleeps up to seventeen. The great room with an incredible rock gas fireplace seats up to 12, perfect for a Thanksgiving dinner celebration! In addition, the kitchen is fully equipped to meet all of your Thanksgiving meal cooking needs. This luxury cabin is close to Beaver Run Chair Lift in the Peak National Forest too! Choose a Breckenridge ski trip for your Thanksgiving getaway this year. There’s no better way to reconnect with family than by sharing an exhilarating day on the slopes together. Follow it up by enjoying a home cooked meal in a majestic cabin in the beautiful Colorado mountains.
0

“Navigate Spam Traps for Email Marketing Deliverability” By Katharine Whipple, Marketing & Business Development Manager 1)  Email Marketing: Use and Abuse – Some History & Background: Maybe it’s hard to imagine life without email, or email marketing.  But to get a quick perspective, we can look back at 45 years of e-volution.  In 1971, Ray Tomlinson, a MIT grad, and employee of a Boston tech firm, sent the first email to another computer and invented the use of the “@” symbol for email addresses.  This was the age of the big mainframe computers, when postal mail and telemarketing were the only options for direct marketing. Email Marketing was decades away, and Email Deliverability was yet to be an issue. Then, in 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corporation (DEC), sent the first “Mass emailing” to 400 users via Arpanet.  It was a great novelty, to get an email marketing message in their computer inbox, and he achieved record sales results. With the birth of the internet in 1991, following research marked by the publication of “The New World Wide Web Project” report by CERN (European Organization for Nuclear Research), the whole game changed.  At first, the only internet addresses and users with access were students/university employees and corporate employees.  Then in 1996, Hotmail (originally named HoTMaiL, based on the HTML code) introduced free personal web based email addresses for individuals.  America Online (AOL), Yahoo and other ISPs quickly followed.  Now marketers had email marketing, a cheaper, faster way to reach their customers and prospects than postal mail or telemarketing. They began to blast away, with no limits or consequences. At first email marketing was a novelty for consumers, but use can bring about abuse. As more and more marketers sent more and more unsolicited emails, email inboxes became cluttered with “junk email,” unsolicited, unwanted commercial marketing emails.  The term “SPAM” is rumored to have originated as a reference to a 1970 Monty Python TV skit, where unwitting diners were subject to a menu mostly based on Spam processed and canned luncheon meat. This ingredient, like junk email, was unwanted and everywhere, and was also promoted in an annoying chant, by other “Viking” diners. (See YouTube.com, Monty Python – SPAM) 2)  “Can SPAM” Regulation: In 1998, calls for regulation of email marketing and unwanted SPAM emails caused the UK Data Protection Act to be updated to require that all email marketing include an opt-out option. Then in 2003, the US Federal Trade Commission (FTC) enacted the “CAN-SPAM” act: www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business Key requirements of the CAN-SPAM act for email marketing are:
  1. “Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line in email marketing must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  5. Tell recipients how to opt out of receiving future email from you. Your email marketing message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of email marketing messages, but you must include the option to stop all email marketing messages from you. Make sure your spam filter doesn’t block these opt-out requests.
  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your email marketing message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more email marketing messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.”
Non-compliance can be costly, as each separate email in violation of the CAN-SPAM Act can be subject to up to $16,000 in penalties.   3)  “Sender Score” and Blacklisting – The Enforcers: Sender Score (www.senderscore.org) is a non-profit subsidiary of for profit Return Path (www.returnpath.com), a New York City based data management and marketing firm that provides email marketing optimization, fraud protection and consumer data reports. According to Sender Score, “Only 28% of all email messages sent worldwide ever reach the inbox.”  The rest are caught up by various filters.  A company’s Sender Score is “a number between 0 and 100 that identifies your sender reputation and shows you how (email) mailbox providers view your IP address.”  A Sender Score below 70 is a red flag that email marketing practices may need revision, as SPAM filters are being triggered; above 70 the email marketing program is basically on track, but could still use some review and upgrades. A number of email marketing metrics are taken into consideration determining a Sender Score, including: SPAM complaints, Blacklists and Whitelists, mailing to unknown users, mailing to SPAM traps and level of subscriber engagement.  And Sender Scores are a major determinant for the SPAM filters the ISPs, such as Google, Comcast, Yahoo, AOL, etc. use on incoming emails. 4)  Email Sending Services Policies: In response to this situation, bulk email marketing service providers, such as Constant Contact, Vertical Response and Mail Chimp have developed their own policies to prevent and curtail SPAM penalization, for their email marketing clients and themselves. Key considerations include:
  1. A) Only mailing to a permission-based, opt-in list. This includes Express Opt-Ins (i.e. recipients who have signed up in person, or electronically on the business’s website), and Implied Opt-Ins (Recipients who have done business with the company in the past, have exchanged business cards with company representatives at events, or given their business card at events, etc.)
  2. B) Banning certain industries with generally higher than usual email marketing abuse complaints, that mail services fear might damage their own email marketing system deliverability with excessive SPAM complaints. Some examples include:  escort and dating services, pharmaceutical products, work from home, make money online and lead generation opportunities, online trading or stock market related content, gambling, multi-level email marketing, mortgages and loans, nutritional, herbal and vitamin supplements, tax help/tax repair and online streaming TV.
 5)  Email Marketing List Development Practices to Avoid SPAM Triggers: The best general email marketing practice is to focus on organically developing permission based lists, through business and personal contacts, that are either Express and/or Implied opt-ins. Avoid purchasing, or exchanging third party lists where there has been no direct or indirect contact with your firm. 6)  Subject Line Considerations:
  1. A)  The email marketing subject line is critical to creating interest, opens, actions and conversions.
  2. B) Select the keywords and techniques that will appeal to your specific target audience.
  3. C) Length of the subject line is a much debated topic. According to Sender Score, most subject lines are between 61-70 characters, and those with 61-70 characters had the highest open rate (17%)
  4. D) It helps to know if your email marketing message is to be read primarily on desktops (@ 60 characters for subject line display) or on mobile devices (@ 25-30 characters displayed)
7)  Take Advantage of Pro Expertise to Get it Right! There are many complex and continually changing aspects to email marketing, and it’s a worthwhile investment to turn to a marketing professional for sound advice.  Whether you are just starting, or continuing to build an email marketing program as part of your marketing mix, now is a great time to find out how email can work for you!  Please contact Katharine Whipple, kathwhipple@gmail.com, 415-532-9196, www.linkedin.com/in/katharinewhipple  for more information.      
0