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Whether we like it or not, social media plays a big part in everyone’s lives. Most people on the internet have social media accounts, and they use these accounts to interact not only with their friends, family, and colleagues, but also with businesses. These accounts like Facebook, Twitter, and Instagram serve as important touchpoint for businesses to interact with their old customers and gain new ones as well. It shows that these businesses have a strong voice online, so that they can make themselves known to their target market. Having a strong social media presence can drive web traffic and can help build brand loyalty. The Content Factory lists more reasons as to why social media marketing is important. Managing these accounts can be tough, which is why using a social media management tool is essential for a business to make handling all these easier, whether it is done within the company or externally. Social Media Icons Here are a few reasons as to why a company would want to use a social media management tool:
  1. You will be able to control all your channels on one platform, making it easier to see everything and to avoid the unnecessary back-and-forth between the individual sites.
  2. It will be easier to manage the businesses’ brand image. You will have the ability to create and schedule content across the different platforms.
  3. Many of these sites provide analytics, giving you insight as to what’s working and what’s not with your social strategy.
  4. It gives you an easier way to interact with your customers.
    • One popular way this is done is through replying to peoples’ comments. Many businesses have dedicated support channels on social media to talk to customers regarding their concerns.
Hootsuite, a Social Media Management Tool

Here are a number of different social media management sites one can use:

  1. Hootsuite (pictured above). It is used by over 10 million professionals. Often said that it is the best for its price and ease of use.
  2. Sprout Social. Popular with social media agencies because it can handle multiple accounts.
  3. IFTTT. Helps with automation, helps with linking content across channels.
Jeff Bullas, a digital entrepreneur, gives us more popular social media management tools available for people to use here.
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Business, Uncategorized

Taco Maria Perfects the Mexican American Brunch

Taco Maria, Orange County’s newest high-end Mexican American restaurant, combines traditional Mexican dishes with American classics.. Two weeks ago my partner and I indulged in the delectable brunch menu. Chef Carlos Salgado, who was recently nominated for a James Beard Foundation award, has crafted a brunch experience so exclusive – we made sure to get there one hour before opening to get the first table. On the weekend Taco Maria offers a prefix three course menu with two choices. After ordering our mimosas we asked for one of everything!

First Course

For the first course we had molletes and a fresh fruit and yogurt parfait. Molletes are staple in Mexican American kitchens, who doesn’t love toasted birotes with a thin spread of refried beans and queso freso, plus a side of homemade huitlacoche butter. Yes, butter whipped with scarce Mexican truffle so hard to find that it gets made into a delicate butter. Taco Maria loves to use the whipped setting on their blender because the yogurt was also whipped into a perfect mousse topped with coconut poppyseed granola.

Molletes from Taco Maria which are open faced sandwiches with refried bean spread topped with queso freso Second Course

Next up were buttermilk pancakes and Anson Mills oatmeal. The pancakes were topped with blueberries and thyme map syrup – this earthy flavor balanced the sweetness of the pancakes. And you might be thinking why would I pay for someone to serve me oatmeal? But hear me out this hearty bowl of grains was unforgettable. Made with grains from Anson Mills, a South Carolina family farm know for their heirloom grains, the oatmeal was surrounded by vanilla milk and ember-roasted strawberry jam. Brunch has never tasted so deliciously healthy before. I would come back for the ember-roasted jam alone.

Third Course

Finally, the Mexican staple breakfast dish – chilaquiles! We ended up getting two orders of these because we each wanted to enjoy the dish fully. And I’m so glad we did because they weren’t just regular chilaquiles. Taco Maria serves their chilaquiles in mole sauce – the sauce reserved for gods! The mole was dark, sweet and smoky. Topped with a sunny side up egg, pickled purple onions and scallions , I savored each bite and wiped the plate clean. Chilaquiles at Taco Maria featured a sunny side egg, pickled purple onions and scallions. I loved how Taco Maria combined the tastes of Mexican foods with traditional American breakfast foods. Self-identifying as alta cocina or high kitchen, Taco Maria is out to prove Mexican food can be upscale. My heart and stomach were happy!
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Ever wonder how to plan a stressfree party? Keep reading, we’ll spill the tea.

Celebrations play a significant part in our lives. It our way of expressing and sharing joy and fulfillment with our loved ones or at least the ones closest to us. But the one big stress with these parties are the planning and preparing, am I right? So if you plan to have a party sooner or later, I bring you…. SARSIE’S PARTIES!

Sarsie’s Parties, a party planner and coordinator, decor styling, and desserts masters (well, mostly for kids but very much appreciated by adults too!) are here for you! Wonder what and how they do it?

 

VENUE STYLING

Number one the plan list is the Venue Styling, cause of course the over all look matters the most! Using an extensive array of equipment, furniture, materials, and anything and everything at their disposal, Sarsie’s Parties’ goal is to create a cohesive design that aligns with the vision you have for your celebration!

EVENT BRANDING

They provide customize and professionally design all signage and labels to coordinate with your event’s theme and color scheme. Who wouldn’t love it right?

ENTERTAINMENT


If you plan to keep the party going for hours, Sarsie’s Parties offer an array of in house entertainment as well as work with professionals in the industry to ensure that your celebration is not only beautiful, but also a lot of fun. Their specialty? Ballon Twisting, Cotton Candy and Popcorn Machines, Magic Shows, Arts & Crafts and Glitter Temporary Tattoos!

EVENT COORDINATION


Running around to check that everything is going as planned while entertaining your guests can be challenging. Lucky you, Sarsie’s Partie’s will leave you stress free because of their team of friendly event coordinators will be present at your event to ensure that all goes smoothly during your celebration.

They also offer Photo Booth, Video and Photo Services to make sure you have something to remember your special event by capturing the moments through Sarsie’s Parties’ photo booth, staff photographer, an arranged professional photographer or videographer services.

SET UP, TEAR DOWN, and PROFESSIONAL SERVICES


From creating a design concept and color scheme, research and procurement of materials, cutting and printing of signage and posters, to décor set up and pack up, and everything in between, Sarsie’s Parties’ will be taking care of it for you. They want to make sure that you can be a guest at your own event and that your celebration will truly be a memorable one that you and your guests can cherish for the years to come. Stress and hassle free indeed!

 

Having a party soon? Well know you know who to call! Sarsie’s Parties’, your personal Party Planner is at your service available for booking for Bay Area events! Make sure to give them a call at 510-304-2226 or visit their website, sarsiesparties.com!

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Easy Online Store Creation

Whatever is the feeling when it comes to plan a new online store, Wix got you covered! If you can’t afford to hire someone to build a custom online store, don’t worry. Wix Store allows to easily build the greatest website for your business and manage multiple payment options and instant invoicing. For free!

Already over 100,000 users from 122 countries chose Wix Stores to sell their products online. Ten million products are sold worldwide with a $335 million in sales. Before you start using the platform, make sure you work on a plan that answers to a few questions:
  • The Goals: how will it help my business?
  • The Product information: which will be the features and the prices appearing on the website?
  • The Marketing Strategy: how/when will I be promoting the launch?

Top 5 Things to Know

Once you have these few ideas clear in mind, you can start thinking of your website and how it will look like. Here the top 5 things to know about Wix Store.
  1. Create a Wix account In order to get access and start using what is available, you can create a wix account for free and start playing with the tools. This way, you will become familiar with the platform and you will save some time later.
  2. Pick your template.  Wondering which style better represents you and your product? You got ideas but you don’t know how to put them together? Wix Store offers a range of templates already in use. Collect ideas, photos, and information of your product and make it look beautiful.
  3. Customize & Impress. It doesn’t matter which product you want to sell. Jewellery, hats, pens, coffee, Wix Store templates are feasible for all products. You will be able to change features and make your storefront unique and remarkable. Therefore, you can adapt and make it appealing on all user’s devices.
  4. Set Up Order and Payment Options. The easiest is the way to buy the product, the sooner customers will fall in love with it! Wix Store allows customers to choose different payment options, secure for both you and your customers. The platform offers tools to easily track orders, shipping, and taxes.
  5. Add Coupons and Apps. Do you have a great numbers of customers? Make sure you don’t loose them! Wix Store offers a variety of options to better promote it. You can add discounts and offers; choose among 200+ apps; and keep customers engaged with live chats, Social Media Channels, and testimonials.
When your online store is up, it is important to go back to the initial list and ensure that the initial questions have been answered properly. The more time you spend on clearing up your mind and make your ideas feasible, the greater chance you have to actually making your online store work.
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The music industry is a tough business so this blog was made to help you apply some helpful music industry tips in order to accomplish whatever goal you set in place. If you want to break into the music business, I have discovered some ways to become more relevant in the music industry. First all, you will need to create a list of friends, family, and prospective audience members or fans. People who love music are a must! even if they don’t like your music. After compiling your list, send out regular email blasts to let your friends know about your shows, special events, and insider parties. This is a great way to connect with your friends and fans alike by showing them your up to date agenda and including them in your musical journey. Most people appreciate being connected to you, although some will not be so happy. It’s o.k. consistency is key and it’s a sure fire way to expand your music fan base. Music industry tips are not easy to come by. Most of the tips i’m giving you come from hard core experience. Engaging your audience is so important. When you engage your fans, they and you will be excited about your future projects and you will create a win win situation where it will be equally beneficial. You will gain organic followers and fans by implementing these fundamental music industry tips. Of course not all artists are the same.In fact, each artist is very different. But by setting goals and listening to your inner voice you can set yourself apart. The first step is to establish a concrete goal. The Huffington post has a great 10 step guide to making it in the music industry and is one of my favorite go to lists. http://webcache.googleusercontent.com/search?q=cache:wO4TelWKGVsJ:www.huffingtonpost.com/kellee-maize/how-i-made-it-in-the-musi_b_5024003.html+&cd=2&hl=en&ct=clnk&gl=us You have to decide if it’s more important for you to have organic followers, do more local shows,live events, or just be behind the scenes in the music business. Whatever it is, make sure it’s what you want to do. Once you establish your game plan, it should include these three main points. The first music industry tip in increasing your fan base is to make sure you are very clear about your goal. Establishing your ultimate “Goal” is however your desired outcome. Music business 101 is an important read. http://blog.sonicbids.com/topic/music-business-101 The second step is the lengthiest part, and also what I call “The Process”. And last but not least, is the “Execution”. SonicBids is an excellent website for DIY artists who want to know about music industry career advice. This article in particular is great a great read on how to establish a concrete goal. http://blog.sonicbids.com/how-to-set-realistic-goals-for-your-music-career-in-2015. The process is how you plan to go about obtaining your goal. This should include applicable music industry tips on increasing your fan base. Your goal is a series of little steps, I call baby steps. Start by adding your tasks into small manageable tasks to build a solid foundation. Place emphasis on building your fan base by socially connecting with your fans. Post frequently about the new things you are doing to obtain your musical goals. Try new things like adding a time limited “free download” button to one of your songs and pass out flyers with your name on it to get new music lovers to follow you and love your music. Youtube and Vevo are excellent tools for showing your fans and potential fans what to expect. Chances are, you will increase your fan base with your Youtube videos because they span the world and are long standing. International recognition is very possible with Youtube and Vevo unlike an artists that does only local shows. So it’s o.k. to expand your horizons. Youtube is instrumental in developing a loyal fanbase. Ni un intended. lol “Replay” was one of my first music videos but by the second or third video, I got better as you will too. These things take time so make sure you develop a strong team working with you. http://www.vevo.com/watch/kenya-music/Replay/QMGR31403268 You should post to Twitter daily, Google +, Facebook (your Facebook fan page should already be established), LinkedIn, Instagram, your personal website,blog,etc. Kenya Music   http://www.hostbaby.com is a great site developed for artists who can build their own website. I built mine with little to no help and i’m not that tech savvy so you can do it too. www.KenyaMusic360.com  is a small example of mine. http://www.kenyamusic360.com. Branding yourself is what it’s about. Establish your unique sound. Branding is a way for you to communicate to your audience who you are and what you do creatively to give back to them. Remember it’s a mutually fulfilling relationship.This is what sets you apart from your competition. This is an informative article written by a coaching strategists that offers great insight on music industry tips on increasing your fan base. http://astridbaumgardner.com/articles/19-personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience.Team up with music industry leaders such as Spotify to establish your brand. play=true&utm_source=open.spotify.com&utm_medium=open These are great music industry tips to increase your fan base on a continuous basis. When you engage with your fans, it excites your fans and in turn gives you motivation and determination to give them more. This has proven results for myself when climbing the charts on Reverbnation.com.  This is a great music website tool used to showcase your music and connect with other artists worldwide. You can find other artists in your music genre and also compare your stats to other artists in your own are and genre of music as well. Besides, Reverbnation is fun! https://www.reverbnation.com/kenyamusic. These are key tools essential to achieve your personal music goals. Frequent, music events about the music industry, i.e. ASCAP/BMI conventions. http://www.ascap.com. I’m assuming you already know about ASCAP and BMI, if not, take time to read about them. These are sites every artist should know. Treat your music career like a business because it is. Conventions are a great way for connecting with industry professionals,mentors, and experienced individuals who know the music business. you should listen to them when they know what their talking about. You also want to get a really credible music attorney to review all of your contracts, offers, licensing deals, etc. You should always educate yourself by reading about music industry tips on increasing your fan base and the industry in general. These are sites every artist should know. Treat your music career like a business because it is. As a matter of fact, it’s the most important part to your music career. Your money will increase along with your shows, followers, fans and cd sales. With this strategy at hand you will accomplish your goals!  The “Execution” is the part where your hard work pays off. It’s the happy phase. So now it’s time to make your debut.  
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