Digital Marketing While the need for digital marketing may seem obvious in 2014, there are still clients who remain reluctant to dive in. Here are 4 steps to lead them to water: Show them how active their target really is online. We worked with a senior marketing team who was unconvinced that digital marketing was right for their target. We created a consumer profile that showed who our consumer was, from demographics to psychographics, and included media consumption information that was already familiar to them (TV watching, etc). Once they were nodding along, we layered in digital consumption information, such

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