An introduction to A/B testing What’s better? Thoughtful, researched decision making or decision making based on a hunch? The answer is obvious but unfortunately many companies take the later approach and then are left wondering why they aren’t getting the results they want. There are simple ways to take the first approach and one of those ways is A/B testing, especially when it comes to your digital marketing strategy. According to Optimizely, a company that offers software for A/B testing, A/B testing is defined as, “A simple way to test changes to your page against the current design and determine

Read More