Digital advertising fuels your fashion label! Paid media is surely the most traditional promotion channel for fashion labels: TV, radio, in print, and, most recently, online. Online advertising can be more affordable for fashion labels than the other elements of paid media if it is deployed intelligently with specific goals. Running online ads for designers and consumers can help drive sales especially to e-commerce sites as long as the creative elements are strong and in line with the continuity of the rest of the communication strategy. Online ads can be targeted and measured much more effectively than the print ads.