Author: Katharine Whipple

  • Navigate Spam Traps for Email Marketing Deliverability

    “Navigate Spam Traps for Email Marketing Deliverability” By Katharine Whipple, Marketing & Business Development Manager 1)  Email Marketing: Use and Abuse – Some History & Background: Maybe it’s hard to imagine life without email, or email marketing.  But to get a quick perspective, we can look back at 45 years of e-volution.  In 1971, Ray Tomlinson, a MIT grad, and employee of a Boston tech firm, sent the first email to another computer and invented the use of the “@” symbol for email addresses.  This was the age of the big mainframe computers, when postal mail and telemarketing were the

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