At the core of a successful Optimized Content Marketing strategy is relevant and targeted content. Understanding what your clients and prospects want to know and producing optimized content based on keywords is at the heart of driving organic search. Relevant and compelling content in the form of blogs, videos, white papers, press releases are integral to a digital marketing program. Taking the time to create great content will position your company as a thought leader in your industry; it will allow for client acquisition and retention; improve branding; and generate leads and sales. When evaluating a piece of content, it is essential to understand how it will impact your SEO. Analyzing your content includes, making sure that you are filling the keyword gap, you understand the Google algorithm procedure, and you align your social networks with your overall marketing strategy for seamless content distribution. Optimized Content Marketing is a long term strategy. It takes time to implement a successful program. However, there are resources, such as software tools and apps, which can assist with creating relevant and compelling content.