At the core of a successful Optimized Content Marketing strategy is relevant and targeted content. Understanding what your clients and prospects want to know and producing optimized content based on keywords is at the heart of driving organic search. Relevant and compelling content in the form of blogs, videos, white papers, press releases are integral to a digital marketing program. Taking the time to create great content will position your company as a thought leader in your industry; it will allow for client acquisition and retention; improve branding; and generate leads and sales. When evaluating a piece of content, it

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