In today’s marketing world, it’s not about choosing between traditional and digital marketing— it’s about understanding how the two can coexist together in a marketing strategy. While marketing has become increasingly more digital, traditional methods are still an effective way of getting the message out about your business or product. What is digital marketing? It is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications. Traditional marketing

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