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Whether we like it or not, social media plays a big part in everyone’s lives. Most people on the internet have social media accounts, and they use these accounts to interact not only with their friends, family, and colleagues, but also with businesses. These accounts like Facebook, Twitter, and Instagram serve as important touchpoint for businesses to interact with their old customers and gain new ones as well. It shows that these businesses have a strong voice online, so that they can make themselves known to their target market. Having a strong social media presence can drive web traffic and can help build brand loyalty. The Content Factory lists more reasons as to why social media marketing is important. Managing these accounts can be tough, which is why using a social media management tool is essential for a business to make handling all these easier, whether it is done within the company or externally. Social Media Icons Here are a few reasons as to why a company would want to use a social media management tool:
  1. You will be able to control all your channels on one platform, making it easier to see everything and to avoid the unnecessary back-and-forth between the individual sites.
  2. It will be easier to manage the businesses’ brand image. You will have the ability to create and schedule content across the different platforms.
  3. Many of these sites provide analytics, giving you insight as to what’s working and what’s not with your social strategy.
  4. It gives you an easier way to interact with your customers.
    • One popular way this is done is through replying to peoples’ comments. Many businesses have dedicated support channels on social media to talk to customers regarding their concerns.
Hootsuite, a Social Media Management Tool

Here are a number of different social media management sites one can use:

  1. Hootsuite (pictured above). It is used by over 10 million professionals. Often said that it is the best for its price and ease of use.
  2. Sprout Social. Popular with social media agencies because it can handle multiple accounts.
  3. IFTTT. Helps with automation, helps with linking content across channels.
Jeff Bullas, a digital entrepreneur, gives us more popular social media management tools available for people to use here.
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Blogging, Uncategorized

Dog Stuff

The holiday season is upon us once again! There are parties to plan, halls to deck, and gifts to wrap for friends and family. But what about your furry friend? You know, the one who likes to supervise the hustle and bustle from underfoot, following you around the house as you prep? He just wants to be included in the excitement, and yet his eagerness isn’t always fully appreciated. Well, we may have a solution that brings joy and cheer to both dog and man this year! Bring your dog into Ruff N Tumble any day this month and receive 1 free hour of daycare service, letting you squeeze in that final run to the store! And if you stop by this Saturday, December 16th from 12 to 4, Santa will be here with special treats (for good dogs) and to pose for Christmas photos (free for dogs staying 3+ hours, $5 for all others). Our Ruff N Tumble supply store carries a wide array of balls, chew toys, treats, ropes… basically anything your good dog could wish! If you need help picking out a gift, Santa’s little helpers will be happy to help you select one that your dog will be sure to love. If you come in this Saturday during Santa’s visit, we offer free wrapping on all gifts!

Santa’s Naughty List

If your dog ended up on Santa’s naughty list this year, fret not! Ruff N Tumble offers obedience training year-round for dogs of all ages, breeds, and dispositions. All we ask is that you fill-out our online assessment questionnaire to ensure your dog is placed within the group that is the best, and that all vaccinations are current (need paperwork from your vet). We will work with you and your pet to learn and respond to commands, as well as socialize with other dogs. We also offer one-on-one lessons, if that is something you desire. We also offer gift certificates, if you know a family or dog in the area who could use our services. Ruff N Tumble is offering referral bonuses of $20 per dog when they sign-up for regular daycare sessions or obedience training. From our family to yours, Ruff N Tumble wishes you the happiest of holiday seasons! For more information on our offerings, visit our Facebook page: https://facebook.com/RuffNTumbleSF
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Ever wonder how to plan a stressfree party? Keep reading, we’ll spill the tea.

Celebrations play a significant part in our lives. It our way of expressing and sharing joy and fulfillment with our loved ones or at least the ones closest to us. But the one big stress with these parties are the planning and preparing, am I right? So if you plan to have a party sooner or later, I bring you…. SARSIE’S PARTIES!

Sarsie’s Parties, a party planner and coordinator, decor styling, and desserts masters (well, mostly for kids but very much appreciated by adults too!) are here for you! Wonder what and how they do it?

 

VENUE STYLING

Number one the plan list is the Venue Styling, cause of course the over all look matters the most! Using an extensive array of equipment, furniture, materials, and anything and everything at their disposal, Sarsie’s Parties’ goal is to create a cohesive design that aligns with the vision you have for your celebration!

EVENT BRANDING

They provide customize and professionally design all signage and labels to coordinate with your event’s theme and color scheme. Who wouldn’t love it right?

ENTERTAINMENT


If you plan to keep the party going for hours, Sarsie’s Parties offer an array of in house entertainment as well as work with professionals in the industry to ensure that your celebration is not only beautiful, but also a lot of fun. Their specialty? Ballon Twisting, Cotton Candy and Popcorn Machines, Magic Shows, Arts & Crafts and Glitter Temporary Tattoos!

EVENT COORDINATION


Running around to check that everything is going as planned while entertaining your guests can be challenging. Lucky you, Sarsie’s Partie’s will leave you stress free because of their team of friendly event coordinators will be present at your event to ensure that all goes smoothly during your celebration.

They also offer Photo Booth, Video and Photo Services to make sure you have something to remember your special event by capturing the moments through Sarsie’s Parties’ photo booth, staff photographer, an arranged professional photographer or videographer services.

SET UP, TEAR DOWN, and PROFESSIONAL SERVICES


From creating a design concept and color scheme, research and procurement of materials, cutting and printing of signage and posters, to décor set up and pack up, and everything in between, Sarsie’s Parties’ will be taking care of it for you. They want to make sure that you can be a guest at your own event and that your celebration will truly be a memorable one that you and your guests can cherish for the years to come. Stress and hassle free indeed!

 

Having a party soon? Well know you know who to call! Sarsie’s Parties’, your personal Party Planner is at your service available for booking for Bay Area events! Make sure to give them a call at 510-304-2226 or visit their website, sarsiesparties.com!

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TV Rocks

While there are many food tv shows to watch, these 3 tv shows made me obsessed about food!

radio shows

1. Masterchef Australia It looks like basic cooking competition fare at first glance, but it has more to offer than just cooking completion! The idea of the show: Masterchef takes amateur cooks on a journey to discover food talents through series of challenges like mystery boxes, invention, and pressure tests hosting top chefs like Marco Pierre White and Heston Blumenthal who are pure food geniuses. it is great to watch how the contestants food knowledge gets better throughout the competition and change from amateur to professional cooks. 2. Destination Flavour By Adam Liaw, the winner of Masterchef Australia 2010 If you love Japanese cuisine, then watching this show will make you fall in love with Japan! Adam travels across japan to present traditional dishes from all around the country, bringing the best of each area such as Hokaido’s unique seafood market, Tokyo’s amazing yakitori, and Osaka’s famous soba noodles. Japan is a nation with 130 million obsessed food lover and watching this show will make you realize the depth of this cuisine and that it offers more than sushi! 3. Jamie Oliver 30 minute meals  It is all about delicious and generous food with Jamie! This amazing show, will teach you how to create whole cooked feast from scratch in 30 minutes. Jamie’s goal is to make you excited about cooking food, as well as trying different flavors and serve healthy yet delicious meals to your friends and family. You can learn to cook anything at home, from healthy burgers to Indian spicy butter chicken.    
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Beach season is finally here and everyone is working hard to get that perfect summer body. It’s time to snack smart. While you might be making sure to eat a well-balanced diet and get enough exercise, one thing people forget is how to “snack correctly”. This is important because a snack can either make or break our diet. When hunger pranks take over, we reach out to candy bars or a packet of chips. This only makes us move further away from our summer body goals. Here are 5 ways to indulge in healthy, yet delicious between-meal snacks.

Snack Smart

  1. Keep chewing:– Have nuts and berries when hunger strikes. As they say, “nuts to you!” and no, this is not an insult. It’s rather a recommendation to add nuts and berries to your diet. 
  2. Get your smoothie game strong:- A glass of cold smoothie made with fresh fruits, milk, and a few almonds can never go wrong. Just put all these ingredients together and turn your magic bullet on!
  3. Snack on citrus:– A recent study found that people who eat grapefruit as a snack after each meal can lose up to 3 1/2 pounds in less than three months. Wow!
  4. Yogurt as a best friend:- Keep in mind to only have greek yogurt for this one to work. Flavored yogurt is used as a treat than a snack.
  5. Dark chocolate to the rescue:- Just try to limit your intake to less than 10g and you’re good to go with this one.
Do you have other snack ideas? Do share it in your comments below!
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I love scarves, I am French (cliche no?) and have been asked so many times how I tie a scarf…. Wonder no more, I am here to the rescue…

HERE’S HOW TO TIE A SQUARE SCARF LIKE A TRUE PARISIAN:

This is my favorite way to tie  a scarf… If there is one technique to remember, this is the one! It will make you look oh so chic, tres vite (so fast)…
  • Fold the square scarf on itself, in a triangle
  • Hold the scarf in front of your neck, point down
  • Cross the 2 ends in the back of neck and bring them back to front
  • Tie in front with a double knot
  • Voila! You look so French! Effortless
For a visual and a couple more styling tips, watch this quick video…

https://www.youtube.com/watch?v=7gyGK-fVFug

MY SCARF CRUSHES RIGHT NOW…

So perfect for Mother’s Day: from an Hermes splurge to Michael Kors and Echo… http://usa.hermes.com/la-maison-des-carres/le-jardin-de-la-maharani-90-scarf-114830.html http://www.dvf.com/bezou-silk-twill-scarf/10202ACC.html?dwvar_10202ACC_color=BESQI&bcid= http://shop.nordstrom.com/s/echo-le-jardin-square-silk-scarf/4545771?origin=keywordsearch-personalizedsort&fashioncolor=PINK%20COMBO Now that you have mastered styling a square scarf, you might wonder: but what about a rectangular scarf? How do I handle this shape?

THE BEST WAY TO TIE A LONG RECTANGULAR SCARF…

Come back next week for new techniques and a new ‘how to’ video… In the meantime send me your questions, styling tips requests and your best “I did it myself” square scarf styling pics for a chance to win one of 10 scarf prizes! A Bientot! A French girl in San Francisco    
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Get ready to welcome Summer with colorful meals! We have hand-picked these 5 quick salad recipes to get you one step closer to healthy eating:

1.Tropical fruits and nuts salad.

Mix 2 parts of lemon juice with one part of honey. Toss with pineapple chunks, chopped strawberries, walnuts, lettuce, blueberries, cucumber & avocado.Let it rest for ten minutes in order to ensure maximum flavor infusion. Get ready to tantalize your taste-buds!

Quick tip: Keep pineapple chunks ready and packed in a zip lock bag ahead of time.

2.Quinoa avocado salad.

Turn the otherwise routine quinoa into a tasty meal . This fiber-rich & healthy salad is listed on pop sugar fitness as Jennifer Aniston’s favorite Quinoa salad!

Mix 1 cup of cooked quinoa with freshly chopped avocado, tomatoes, cucumber, a dash of olive oil, lemon juice, salt and pepper. Also, garnish with few parsley sprigs for added flavor.

3.Mung sprouts salad.

Par-boil green mung sprouts. Toss with pomegranate, grated carrots & coconut, cilantro, lemon juice, salt. Ready in 10 minutes or less! Get ready to enjoy a guilt-free explosion of flavors as you savor each bite.

Quick tip: Sprouts can be par-boiled in advance in order to save time.

4.Black Chickpea sprouts salad.

Mix 2 cups of sprouted black chickpea with finely chopped tomatoes, onion and a handful of cilantro. Add freshly squeezed lemon juice, salt and paprika as per taste.

5.Greek Salad.

Mix red onion slices, chopped cucumber, lettuce, grape tomatoes, olives and crumbled feta cheese. Dress with olive oil and red vine vinaigrette ; season with salt and pepper.

 

How do you want to feel this Summer – Fit or Jealous? Start today to embrace a healthy lifestyle!

 

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Easy Online Store Creation

Whatever is the feeling when it comes to plan a new online store, Wix got you covered! If you can’t afford to hire someone to build a custom online store, don’t worry. Wix Store allows to easily build the greatest website for your business and manage multiple payment options and instant invoicing. For free!

Already over 100,000 users from 122 countries chose Wix Stores to sell their products online. Ten million products are sold worldwide with a $335 million in sales. Before you start using the platform, make sure you work on a plan that answers to a few questions:
  • The Goals: how will it help my business?
  • The Product information: which will be the features and the prices appearing on the website?
  • The Marketing Strategy: how/when will I be promoting the launch?

Top 5 Things to Know

Once you have these few ideas clear in mind, you can start thinking of your website and how it will look like. Here the top 5 things to know about Wix Store.
  1. Create a Wix account In order to get access and start using what is available, you can create a wix account for free and start playing with the tools. This way, you will become familiar with the platform and you will save some time later.
  2. Pick your template.  Wondering which style better represents you and your product? You got ideas but you don’t know how to put them together? Wix Store offers a range of templates already in use. Collect ideas, photos, and information of your product and make it look beautiful.
  3. Customize & Impress. It doesn’t matter which product you want to sell. Jewellery, hats, pens, coffee, Wix Store templates are feasible for all products. You will be able to change features and make your storefront unique and remarkable. Therefore, you can adapt and make it appealing on all user’s devices.
  4. Set Up Order and Payment Options. The easiest is the way to buy the product, the sooner customers will fall in love with it! Wix Store allows customers to choose different payment options, secure for both you and your customers. The platform offers tools to easily track orders, shipping, and taxes.
  5. Add Coupons and Apps. Do you have a great numbers of customers? Make sure you don’t loose them! Wix Store offers a variety of options to better promote it. You can add discounts and offers; choose among 200+ apps; and keep customers engaged with live chats, Social Media Channels, and testimonials.
When your online store is up, it is important to go back to the initial list and ensure that the initial questions have been answered properly. The more time you spend on clearing up your mind and make your ideas feasible, the greater chance you have to actually making your online store work.
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Blog Post How to Make a Great Martini Martini There’s been a lot of ink spilled debating the gin vs. vodka martini wars and as a residential expert on the matter, here is my recipe for drinking excellence:
  • Ice
  • Properly chilled, stemmed martini glasses (Properly chilled means your glasses should be in the freezer for a minimum of one hour prior to making the martini).
  • Add one cap full of dry Vermouth.
  • Add Grey Goose or Belvedere grain Vodka.
  • A glass pitcher or metal shaker. Most martinis are stirred, you can have it shaken of course, but if you ask any bartender worth their salt, they’ll tell you should stir a martini.
  • Add some olive brine or olive juice to the mix.
  • Garnish: Olives, 2 max on the toothpick. A lemon peel can work as well.
  • And last, but obviously not least: Enjoy the King of Cocktails. Here is a video in case the need arises:  https://www.youtube.com/watch?v=1Jq4tPutdGQ
Some background on the drink: A dry Martini is made with dry, white vermouth. By the Roaring Twenties, it became common to ask for them. Over the course of the century, the amount of vermouth steadily dropped. During the 1930s the ratio was 3:1, and during the 1940s the ratio was 4:1. During the latter part of the 20th century, even 50:1 or 100:1 Martinis became considered the norm.

A dirty Martini contains a splash of olive brine or olive juice and is typically garnished with an olive.

A perfect Martini uses equal amounts of sweet and dry vermouth.

James Bond famously drinks a “vodka Martini, shaken, not stirred.”

  • The phrase first appears in the novel Diamonds Are Forever (1956), though Bond does not actually say the line until Dr. No (1958) but says it “shaken and not stirred” instead of “shaken, not stirred.” It was first uttered by the James Bond character played by Sean Connery in Goldfinger in 1964, though the villain Dr. Julius No offers this drink and utters those words in the first film, Dr. No, in 1962.

Martinis are serious drinks, for serious people. Case in point:

 Frank

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I am behind the times when it comes to the world of content marketing. Sure, it makes sense to produce relevant information to interested customers. But who feels like it when we are already generating plenty of leads? Well, as the leads from direct response slow down, appreciating that content marketing is now a necessity for reaching new plateaus in our business. So, finally got my head in the game and am excited to put time and focus into a cohesive content marketing effort, but is it too late?

BlueSky’s Blank Canvas Content Marketing

If I am lagging in this, so is all of blueSky Marketing. We have never produced content like infographics or videos to distribute to interested customers to drive future engagement. While we have provided basic information for free on webpages, nothing is focused beyond immediate lead capture. Planned initiatives pumping out useful, funny or interesting information to other spheres like social, would drive engagement and boost our SEO in the longer-term. With an increased pace of content creation, you can see how it would be easy to think that we will simply not be able to catch up. The pitfall we need to avoid is pushing out slap-dash content just to say we are ‘doing content marketing.’ After reading articles for class this week, slapdash content would be counter-productive. There needs to be an interlocking plan between different platforms. An optimized content marketing plan that has us promoting relevant information to our target audience(s) across all channels with a semblance of coordination.

A New Hope

After reading Scherer’s article on content marketing via social, I have real hope that we can get in the game! He describes the ‘glacier’ method of content creation. This methodology would be a great place for our team to start. In that model, we would create a very rich piece of content deeply describing our product. I am envisioning this piece to be as broad in scope and as detailed as possible with features and benefits. In my world of writing, it takes an arduous process of writing and revising to come up with something truly insightful. The unpopular fact is, this will require labor hours to be taken from other projects. However, the ROI will be there! From that initial detailed piece, stats and insights can be taken and broken into ‘slivers’. Slivers can be made into ‘snack-able’ content pieces to be distributed across all platforms. Enhancing visibility will be a long process, but the ‘Glacier’ strategy gives me a simple roadmap. Unfortunately, the results will not be immediate so management will need to be convinced. This is where managing-up begins for me. Not getting started with content marketing is not an option. The longer we wait, the further we fall behind the 8 ball…        
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