“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” ~ Amy Jo Martin The key to successful social media marketing is building connections and engaging your followers with captivating content. Consider these simple, low-cost social media tips to increase engagement with your followers: Call to Action One-directional broadcast social media posts are not always effective at fostering interaction with your followers. Every post you include on social media should have a specific purpose and provide a call to action. Be direct and tell your users exactly what you want them to do: watch a video, click on

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