Convincing clients to try digital marketing: 4 steps to success


 Digital Marketing While the need for digital marketing may seem obvious in 2014, there are still clients who remain reluctant to dive in. Here are 4 steps to lead them to water: Show them how active their target really is online. We worked with a senior marketing team who was unconvinced that digital marketing was […] Read More

What’s a Blog…You Might Ask?


 What’s a Blog, You Ask? Nowadays, we hear the word blog mentioned quite often. A blog for this…a blog for that. What exactly is a blog? Let’s first start by defining the term blog. It’s actually very simple–a blog is a page on a website where you talk about a specific subject matter. It’s where […] Read More

Digital Marketing Methodologies

Digital Marketing Methodologies


 What are the different Digital Marketing methodologies? Digital Marketing Methodologies are so pervasive that consumers have access to information any time and any place they want it.  Digital media is an ever-growing source of entertainment, news and social interaction. Consumers are now exposed not just to what the company says about your brand, but what […] Read More

An Introduction to A/B Testing


 An introduction to A/B testing What’s better? Thoughtful, researched decision making or decision making based on a hunch? The answer is obvious but unfortunately many companies take the later approach and then are left wondering why they aren’t getting the results they want. There are simple ways to take the first approach and one of […] Read More

The Keyword Gap vs Word of Mouth


 What I say about my business may not be the keywords my clients are searching for … Why do I care about keywords? My interest in digital marketing is personal. It is about my business. I hadn’t thought that I would need to know as much about keyword gap analysis as I apparently need to! […] Read More

Cheesecake Day


 Celebrate National Cheesecake Day at Buttercup Grill & Bar If you dine often at Buttercup I’m sure you have heard me constantly recommending our cheesecake, my favorite dessert.  Great news! Cheesecake day is approaching! July 30 marks the annual holiday celebrating CHEESECAKE. As food holidays go, Cheesecake Day is one of my favorites! At Buttercup Grill […] Read More