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Whether we like it or not, social media plays a big part in everyone’s lives. Most people on the internet have social media accounts, and they use these accounts to interact not only with their friends, family, and colleagues, but also with businesses. These accounts like Facebook, Twitter, and Instagram serve as important touchpoint for businesses to interact with their old customers and gain new ones as well. It shows that these businesses have a strong voice online, so that they can make themselves known to their target market. Having a strong social media presence can drive web traffic and can help build brand loyalty. The Content Factory lists more reasons as to why social media marketing is important. Managing these accounts can be tough, which is why using a social media management tool is essential for a business to make handling all these easier, whether it is done within the company or externally. Social Media Icons Here are a few reasons as to why a company would want to use a social media management tool:
  1. You will be able to control all your channels on one platform, making it easier to see everything and to avoid the unnecessary back-and-forth between the individual sites.
  2. It will be easier to manage the businesses’ brand image. You will have the ability to create and schedule content across the different platforms.
  3. Many of these sites provide analytics, giving you insight as to what’s working and what’s not with your social strategy.
  4. It gives you an easier way to interact with your customers.
    • One popular way this is done is through replying to peoples’ comments. Many businesses have dedicated support channels on social media to talk to customers regarding their concerns.
Hootsuite, a Social Media Management Tool

Here are a number of different social media management sites one can use:

  1. Hootsuite (pictured above). It is used by over 10 million professionals. Often said that it is the best for its price and ease of use.
  2. Sprout Social. Popular with social media agencies because it can handle multiple accounts.
  3. IFTTT. Helps with automation, helps with linking content across channels.
Jeff Bullas, a digital entrepreneur, gives us more popular social media management tools available for people to use here.
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Do you know what comes up when you search for your name on the Internet? Is it a photo of you last night at your friend’s birthday party? Are you at a networking event for your school Alma Mater? In an evolving world of online content, the world wide web can find your name across many different social media sites. Anything that you or your friends share about you online can define your brand image. social media Look at your activity across your social sites like Facebook, LinkedIn, Twitter or even Snapchat. Whether you’re looking for your soulmate or your next place of employment, it’s important to know what kind of content comes up. Even a photo from ten years ago can leave a trail of cookie crumbs back to you from that one night in Las Vegas.  

Are you social on social media?

In a social network like LinkedIn, connect with professionals in your field. Go ahead, post a portfolio of your most impactful projects. Comment on some industry blogs. You never know when a recruiter may call you for your next big opportunity. By joining groups that interest you, you can hear what your peers are saying about the latest product coming out or become an evangelist for your favorite brand.   However, if you don’t want to be found, be mindful of the photos or comments that you may be associated with your name. It’s called “social media” for a reason because even the news can share the good, the bad, and even the ugly across not only your network, but a network of networks. A good rule of thumb: share something you wouldn’t mind showing to your grandmother. If the content is still questionable, or you have a cool grandmother, consider the CEO of the company you work for. Just remember, a single photo can leave a lasting impression.  

Share photos with your grandmother

The answer is simple, lock down your profile to only your friends – think again. Don’t complain about your boss on your twitter feed. Regardless of your privacy settings on social media, even the tabloids have a way of leaking information. Remember that while your page is your own to shape and define, sites like Facebook still own the data on the last place you checked in.   According to Seth Godin, you have to “evoke online trust“. So the next time you Google your name, take a look. By namesake, you may not be that unique, but hopefully the first photo of you is of one that someone isn’t trashing someone on the Internet. 
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The music industry is a tough business so this blog was made to help you apply some helpful music industry tips in order to accomplish whatever goal you set in place. If you want to break into the music business, I have discovered some ways to become more relevant in the music industry. First all, you will need to create a list of friends, family, and prospective audience members or fans. People who love music are a must! even if they don’t like your music. After compiling your list, send out regular email blasts to let your friends know about your shows, special events, and insider parties. This is a great way to connect with your friends and fans alike by showing them your up to date agenda and including them in your musical journey. Most people appreciate being connected to you, although some will not be so happy. It’s o.k. consistency is key and it’s a sure fire way to expand your music fan base. Music industry tips are not easy to come by. Most of the tips i’m giving you come from hard core experience. Engaging your audience is so important. When you engage your fans, they and you will be excited about your future projects and you will create a win win situation where it will be equally beneficial. You will gain organic followers and fans by implementing these fundamental music industry tips. Of course not all artists are the same.In fact, each artist is very different. But by setting goals and listening to your inner voice you can set yourself apart. The first step is to establish a concrete goal. The Huffington post has a great 10 step guide to making it in the music industry and is one of my favorite go to lists. http://webcache.googleusercontent.com/search?q=cache:wO4TelWKGVsJ:www.huffingtonpost.com/kellee-maize/how-i-made-it-in-the-musi_b_5024003.html+&cd=2&hl=en&ct=clnk&gl=us You have to decide if it’s more important for you to have organic followers, do more local shows,live events, or just be behind the scenes in the music business. Whatever it is, make sure it’s what you want to do. Once you establish your game plan, it should include these three main points. The first music industry tip in increasing your fan base is to make sure you are very clear about your goal. Establishing your ultimate “Goal” is however your desired outcome. Music business 101 is an important read. http://blog.sonicbids.com/topic/music-business-101 The second step is the lengthiest part, and also what I call “The Process”. And last but not least, is the “Execution”. SonicBids is an excellent website for DIY artists who want to know about music industry career advice. This article in particular is great a great read on how to establish a concrete goal. http://blog.sonicbids.com/how-to-set-realistic-goals-for-your-music-career-in-2015. The process is how you plan to go about obtaining your goal. This should include applicable music industry tips on increasing your fan base. Your goal is a series of little steps, I call baby steps. Start by adding your tasks into small manageable tasks to build a solid foundation. Place emphasis on building your fan base by socially connecting with your fans. Post frequently about the new things you are doing to obtain your musical goals. Try new things like adding a time limited “free download” button to one of your songs and pass out flyers with your name on it to get new music lovers to follow you and love your music. Youtube and Vevo are excellent tools for showing your fans and potential fans what to expect. Chances are, you will increase your fan base with your Youtube videos because they span the world and are long standing. International recognition is very possible with Youtube and Vevo unlike an artists that does only local shows. So it’s o.k. to expand your horizons. Youtube is instrumental in developing a loyal fanbase. Ni un intended. lol “Replay” was one of my first music videos but by the second or third video, I got better as you will too. These things take time so make sure you develop a strong team working with you. http://www.vevo.com/watch/kenya-music/Replay/QMGR31403268 You should post to Twitter daily, Google +, Facebook (your Facebook fan page should already be established), LinkedIn, Instagram, your personal website,blog,etc. Kenya Music   http://www.hostbaby.com is a great site developed for artists who can build their own website. I built mine with little to no help and i’m not that tech savvy so you can do it too. www.KenyaMusic360.com  is a small example of mine. http://www.kenyamusic360.com. Branding yourself is what it’s about. Establish your unique sound. Branding is a way for you to communicate to your audience who you are and what you do creatively to give back to them. Remember it’s a mutually fulfilling relationship.This is what sets you apart from your competition. This is an informative article written by a coaching strategists that offers great insight on music industry tips on increasing your fan base. http://astridbaumgardner.com/articles/19-personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience.Team up with music industry leaders such as Spotify to establish your brand. play=true&utm_source=open.spotify.com&utm_medium=open These are great music industry tips to increase your fan base on a continuous basis. When you engage with your fans, it excites your fans and in turn gives you motivation and determination to give them more. This has proven results for myself when climbing the charts on Reverbnation.com.  This is a great music website tool used to showcase your music and connect with other artists worldwide. You can find other artists in your music genre and also compare your stats to other artists in your own are and genre of music as well. Besides, Reverbnation is fun! https://www.reverbnation.com/kenyamusic. These are key tools essential to achieve your personal music goals. Frequent, music events about the music industry, i.e. ASCAP/BMI conventions. http://www.ascap.com. I’m assuming you already know about ASCAP and BMI, if not, take time to read about them. These are sites every artist should know. Treat your music career like a business because it is. Conventions are a great way for connecting with industry professionals,mentors, and experienced individuals who know the music business. you should listen to them when they know what their talking about. You also want to get a really credible music attorney to review all of your contracts, offers, licensing deals, etc. You should always educate yourself by reading about music industry tips on increasing your fan base and the industry in general. These are sites every artist should know. Treat your music career like a business because it is. As a matter of fact, it’s the most important part to your music career. Your money will increase along with your shows, followers, fans and cd sales. With this strategy at hand you will accomplish your goals!  The “Execution” is the part where your hard work pays off. It’s the happy phase. So now it’s time to make your debut.  
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Social Media Branding is Crucial 

  Lifestyle and Social Media Bytes, By Mo What is social media branding? And is it important? In today’s social media society we are one big connected family. What does your social media branding say about you, what do people say about you when you are not in the room and how are you going to find your voice and stay relevant in all this social noise? As you get out there and use social media to market yourself to the world you must be highly aware of your brand and what it means to your clients, fans, guest and suitors. If you are marketing to the millennials you better make sure all of your correspondence is mobile mobile mobile, because that is most definitely were they are, actually we are all pretty much mobile these days. When talking about brand you first must understand what does brand mean. The term is being thrown around more and more nowadays. As we think about the term “Brand”, what does it mean to you? A brand is not design, logo or trademark. It’s actually a feeling or perception. When you think of your favorite product or even a person, the feeling or perception that you feel is their brand. When you think about Nike, Gucci, Palmolive, Dove or even your favorite actor we have a certain impression about these products or person. As you get out there to represent yourself and/or your product, make sure your image and reputation is represented well. As you think about your social media branding you must think about how you want to be perceived. The brands that I mentioned earlier have taken years to get to where they are today and have done a great job at maintaining their status. As we build brands today, especially on social media, we must stay true, consistent, transparent and authentic. Remember, everything you do make up your brand. The way you talk and act. Your views, beliefs and personality. You can spend a lifetime building a strong brand and it can be tarnished overnight. As we navigate through this new normal world of social media, know all are watching and taking note. What does your brand say about you! Social Media Branding Hub and Spoke Model    
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