SEARCH
Do you know what comes up when you search for your name on the Internet? Is it a photo of you last night at your friend’s birthday party? Are you at a networking event for your school Alma Mater? In an evolving world of online content, the world wide web can find your name across many different social media sites. Anything that you or your friends share about you online can define your brand image. social media Look at your activity across your social sites like Facebook, LinkedIn, Twitter or even Snapchat. Whether you’re looking for your soulmate or your next place of employment, it’s important to know what kind of content comes up. Even a photo from ten years ago can leave a trail of cookie crumbs back to you from that one night in Las Vegas.  

Are you social on social media?

In a social network like LinkedIn, connect with professionals in your field. Go ahead, post a portfolio of your most impactful projects. Comment on some industry blogs. You never know when a recruiter may call you for your next big opportunity. By joining groups that interest you, you can hear what your peers are saying about the latest product coming out or become an evangelist for your favorite brand.   However, if you don’t want to be found, be mindful of the photos or comments that you may be associated with your name. It’s called “social media” for a reason because even the news can share the good, the bad, and even the ugly across not only your network, but a network of networks. A good rule of thumb: share something you wouldn’t mind showing to your grandmother. If the content is still questionable, or you have a cool grandmother, consider the CEO of the company you work for. Just remember, a single photo can leave a lasting impression.  

Share photos with your grandmother

The answer is simple, lock down your profile to only your friends – think again. Don’t complain about your boss on your twitter feed. Regardless of your privacy settings on social media, even the tabloids have a way of leaking information. Remember that while your page is your own to shape and define, sites like Facebook still own the data on the last place you checked in.   According to Seth Godin, you have to “evoke online trust“. So the next time you Google your name, take a look. By namesake, you may not be that unique, but hopefully the first photo of you is of one that someone isn’t trashing someone on the Internet. 
0

New Social Networks that are changing Social Media Marketing Instagram, Snapchat, & Vine are changing how the public is receiving content and ultimately changing social media marketing

The social networks that we use on a daily basis are constantly changing and as their features change so does the way we use them.  Facebook, Instagram, Twitter, LinkedIn and many other popular social networks are always updating to make themselves more usable to the public. In the case of social media marketing, these social networks are primary used to generate leads for business and make it easier for prospective consumers to find them. For example, I recently noticed that Instagram has become a platform for businesses to post photos relevant to their product or service that show up on your feed. People are recognizing the popularity of Instagram and using it to market to certain audiences. A similar concept has occurred with Snapchat – entertainment media companies like Buzzfeed, Cosmopolitan, and IGN are displaying their content on Snapchat to reach that new “I can’t put my phone down” audience. While all of these updates are very new and their success is varied, it’s exciting to know that the way we can share content and reach out to potential consumers is constantly changing.  
0