Perhaps too often marketers, or their companies, lose sight clients/customers are people, not metrics, or clicks, or an entity to be ensnared in a website. A customer has a problem they want to solve; may not be a big one to anyone else, or even to them, they just want to solve it.   The positive approach is to realize marketing can be a huge problem solver and create a positive exchange between buyer and seller. A seller’s website, or blog, or tweet, can be geared to solving the client’s dilemma quickly, and offer clear solutions, or ideas. The client/customer

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My father was born in 1902 in Hamburg. In his life he witnessed the sinking of the Titanic, the beginning of flight,(planes and blimps); the beginning of the auto industry. He was drafted as a drummer boy for the Kaiser’s Army in WWI. He jumped ship and waded through the Louisiana swamps, and became a U. S. citizen in 1926. He survived the Great Depression, and WW II. He was part of the post-war prosperity boom, went through the gut – wrenching 60’s assassinations, the burgeoning civil rights movement, the Watts riots, the moon landing, the women’s movement, Viet Nam,

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